SGB Coverage Of GoPro Mountain Games
The annual GoPro Mountain games are the country’s largest celebration of adventure sports, music and the mountain lifestyle.
Moody’s Cuts Eddie Bauer’s Debt Ratings
Moody’s Investors Service downgraded Everest Holdings LLC, the holding company of Eddie Bauer, due to revenue and operating earnings declines amid a highly promotional selling climate.
PF Flyers Celebrates 80th Anniversary
To celebrate 80 years of comfort, quality and style, PF Flyers has partnered with Brand Historian Alyasha Owerka Moore and Open-End Agency to take a look through the brand’s archives.
Hudson’s Bay To Cut 2000 Jobs
HBC, the parent of Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue and Gilt, announced its Transformation Plan focused on identifying efficiencies, streamlining processes and improving back-of-store productivity in North America.
Nike’s Breaking2 To Become A Documentary
Nike has partnered with National Geographic to produce a one-hour documentary on its Breaking2 effort to beat the two-hour marathon record.
Camber Outdoors Names Pitchfest Finalists And Mentors
Celebrating its third year, Camber Outdoors Pitchfest drives innovation, creativity and entrepreneurship among women with a passion for the outdoors.
Phoenix Footwear Acquires Bueno Women’s Footwear
Founded in 1950 in Istanbul, Turkey, Bueno is one of Europe’s leading women’s brands.
RECALL: GT Mountain Bicycles
About 1,000 GT mountain bicycles sold in the U.S. as well as 240 sold in Canada from Cycling Sports Group are being recalled.
Confluence Outdoor Names Greg Cattrano Vice President Of Sales
Greg Cattrano comes to Confluence from New Balance’s Warrior & Brine Lacrosse business.
Rollga Hires Darby Communications For Public Relations
Rollga, the manufacturer of foam rollers, hired the PR firm Darby Communications.
Lululemon Opens First Run-Centric Store
The location, called Le Local and located on Montreal’s Mile End, features only running apparel, bras and accessories but also serves as a community hub.
Oiselle, Polartec Unveil ‘Birdstrike’ Film In Partnership With REI
Team Birdstrike’s experience in The Speed Project is documented in a short film, which will debut at REI as a part of its Force Of Nature campaign.
Nordstrom Exploring Going Private
Nordstrom Inc. announced that members of the Nordstrom family – company Co-Presidents Blake W. Nordstrom, Peter E. Nordstrom, and Erik B. Nordstrom, President of Stores James F. Nordstrom, Chairman Emeritus Bruce A. Nordstrom, and Anne E. Gittinger – have formed a group to explore the possibility of pursuing a “going private transaction.”
Vibram Teams Up With Gold’s Gym For Shoe Collaboration
Vibram has collaborated with Gold’s Gym on the launch of a co-branded, limited-edition cross training FiveFingers shoe.
Oofos Introduces First Full-Coverage Shoe
Oofos launched its first full-coverage recovery shoe with the new Oomg low- and high-top shoes.
