Asics Launches I Move Me Brand Activation
Asics unveiled a new global brand message, identity, retail concept and integrated brand activation – the brand’s most significant marketing initiative to date.
Technogym Appointed Official Supplier To 2017 Athletics World Championships
The event – London’s biggest sporting event since the London 2012 Olympic Games – will bring together more than 3,000 world-class athletes from more than 200 countries.
Trips For Kids National Appoints Robert Alan Ping As Executive Director
Prior to joining Trips for Kids, Ping was executive director for the Walkable and Livable Communities Institute, an educational community health organization.
Under Armour Reduces Outlook, Launches Restructuring
Under Armour Inc. reported second-quarter results that came in better than Wall Street’s targets but it lowered its outlook for the year while unveiling a restructuring plan that will result in job cuts.
Callaway Golf Appoints CFO
Callaway Golf Company announced the appointment of Brian Lynch as its chief financial officer, effective immediately.
Nautilus Q2 Earnings Slide
Nautilus Inc. reported net earnings slumped 29.5 percent in the second quarter on a modest sales decline.
Wolverine Sells Sebago
Wolverine World Wide Inc. announced it has sold its Sebago brand to BasicNet, S.p.A., an Italian corporation with a global footprint that has a portfolio of brands including Kappa, Robe di Kappa, K-way, Superga and more.
Reebok Signs NFL Stars Brandin Cooks And DeVonta Freeman
Reebok announced new partnerships with the addition of elite professional football stars Brandin Cooks and Devonta Freeman to its roster of ambassadors.
DLTR In Talks To Merge With Villa
DLTR, an urban chain based in Hanover, MD, has reached an agreement to merge with Villa, an urban specialist based in Philadelphia.
Fanatics Partners With The Chicago Bears
The Chicago Bears announced a new long-term partnership with Fanatics to operate the team’s new and improved e-commerce platform.
Hoka One One Releases ‘The Speedgoat’ Short Film
“The Speedgoat” chronicles the running career of Karl “Speedgoat” Meltzer, the first Hoka-sponsored runner, who has won more 100-mile trail races than anyone and who set the speed record for the 2,190-mile Appalachian Trail in 2016.
Item Of The Day: SOG Baton Q4 Multitool
The Baton offers a unique design that folds into the shape of a common ink marker.
Active Brands Boost Sequential Brands’ Q2
AND1 and Avia “continue to perform well at Walmart” while Heelys “remains a strong performer” with increased international and e-commerce sales.
PUMA X CARA DELEVINGNE #DoYouStories
Limited edition laces inspired by the DO YOU series by Puma x Cara Delevingne.
Adidas Apologizes For Replacing Female Referee
Adidas officials said it made “the wrong decision” to replace a female referee after LaVar Ball complained and threatened to pull his team from the court at a company-sponsored AAU basketball tournament in Las Vegas.
