In partnership with Girls Inc., Free People’s active-wear line FP Movement is launching Moving Together, a charity-driven campaign in celebration of pairing up with your best friend and getting active.
During the first week of October, Free People will host 18 different fitness classes across the US that inspire their customers to pair up and get moving while giving back to Girls Inc. In addition to raising funds and awareness, Free People will be inviting girls from local Girls Inc. affiliates to participate in the fitness events and will be mentored on how to lead healthy lifestyle.
Girls Inc. is a New York based 501(c)3 non-profit that inspires all girls to be strong, smart, and bold through direct service and advocacy. In partnership with schools and at centers through a network of 82 affiliates, Girls Inc. delivers life-changing programs and experiences to girls age 6-18, equipping them to navigate various gender, economic, and social barriers. For Moving Together, Free People is supporting the Girls Inc. Mind+Body program, which promotes physical and mental wellness, body positivity and overall health of girls.
“Moving Together with Girls Inc. is our campaign that fully aligns with the values of FP Movement on many levels. Moving Together is all about helping girls realize that fitness can be fun and accessible, especially when done with a friend. We’re honored to spread the word in partnership with Girls Inc., by helping to educate and mentor girls in the US in fitness, wellness, and body positivity.” Says Abby Morgan, Free People’s director of brand marketing. “In line with our rich programming at FP Movement pop-ups in LA and NYC, our Moving Together campaign aims to inspire women to think about wellness in a more holistic way. We’re pairing up with some truly bold, intelligent, and very real women in the fitness industry that represent these values and can help inspire our community.”
“Today, girls encounter significant obstacles to their wellbeing and success,” says Judy Vredenburgh, president and CEO of Girls Inc. “Physical activity, positive body image, and stress management play a critical role in helping girls grow up healthy, confident and strong. We are thrilled to partner with Free People to equip more girls to embrace a healthy lifestyle and take charge of their health and their futures.”
As part of the campaign, Free People has designed a special FP Movement x Girls Inc shirt where 100% of proceeds will go directly to Girls Inc. The shirt will be available for purchase at FreePeople.com, in 17 Free People stores across the US, and at the Moving Together Fitness Festival on October 8th on Governor’s Island.
On the morning of October 7, the 17 Free People stores carrying the Girls Inc. Tee will be hosting fitness events in-store, followed by an all day shopping event where 25 percent of Movement sales will be donated to Girls Inc. Here you can find an event near you: http://blog.freepeople.com/2017/09/moving-together-sign-up-today/
On October 8, Free People will also be hosting Moving Together, a fall fitness festival in New York City at Governor’s Island celebrating the campaign for both the NY FP community as well as girls from the local Girls Inc. of New York City affiliate. This will be a fitness circuit event with healthy bites, drinks, giveaways, and music where the brand will be partnering with inspiring women from the local NY fitness scene, including: the Nicole Winhoffer team, Sky Ting’s Chloe Kernaghan and Kumi Sawyers, Alison Stroming from the Dance Theatre of Harlem, and Kathryn Budig of Aim True Yoga.
More information and tickets for the event can be purchased here: https://clients.mindbodyonline.com/classic/ws?studioid=703499&stype=-102&sTG=45&sVT=47&sView=day&sLoc=1&date=10/08/17
