SGB Update Outdoor

Life Is Good Makes Two Additions To Executive Leadership Team
Life is Good has named consumer marketing veteran Karen Lyon as vice president of marketing and licensing executive Linne Kimball as vice president of strategic partnerships.

Lululemon Invests In Cycling Apparel Startup
Lululemon Athletica has acquired a minority stake in 7mesh Industries, a cycling apparel startup based in nearby Squamish, British Columbia, according to Fortune.

RECALL: Advanced Composites Bicycle Forks
About 40 bicycle forks from Advanced Composites are being recalled. The fork leg can crack or become damaged, posing a fall hazard.

Outdoor Research Releases Tribute Video To Women Athletes
“I began thinking about the conversation about ‘Where are the females?’ which has kept coming up in the past five years at film festivals – and what I could do to change that topic,” said filmmaker Krystle Wright.

Vuori Blends Yoga, Art And Surf
Vuori is a Finnish word meaning mountain – a brand name Chris Miller and Joe Kudla found appropriate for the feeling when one reaches the top of a mountain.

Eddyline Kayaks Completes Ownership Transition
Eddyline Kayaks has been acquired by its management team. As part of the acquisition, Scott Holley has joined the company as president. He joins the existing management team of Todd Keane, Tom Remsing and Janet Sutton.

Hoka One One Grows Ambassador Team
Hoka One One, a division of Deckers Brands, has bolstered its athlete roster with the signing of triathlete Kirsten Kasper and ultrarunner Tim Freriks.

Spy Promotes Curtis Ellis To Sales Director
Spy promoted Curtis Ellis from western sales manager to the position of sales director.

Retail Sales Remain Flat In May
Retail sales in May were essentially unchanged on a seasonally adjusted basis after an upwardly revised gain of 0.6 percent, according to calculations released by the National Retail Federation.

OIA Outlines NAFTA Renegotiation Priorities
Outdoor Industry Association (OIA) has outlined its priorities in the renegotiation of the North American Free Trade Agreement (NAFTA) between the United States, Canada and Mexico in comments submitted to the Office of the United States Trade Representative (USTR).

Columbia Sportswear Appoints CFO And Chief Transformation Officer
Columbia Sportswear Company appointed Jim Swanson as the company’s senior vice president and chief financial officer and Peter Rauch as the company’s senior vice president and chief transformation officer.

Farm To Feet Secures Equity Investment
Nester Hosiery shared plans to spur growth in its Farm to Feet brand and expand its private label business through an investment made by Aiglon Capital Management and Merit Capital Partners.
SFIA Releases 2017 Installment Of Single Sports & Fitness Participation Reports
The Sports & Fitness Industry Association released 87 Single Sports & Fitness Reports for 2017. These reports provide an in-depth analysis and breakdown of participation demographics by specific sport or fitness activity.

Grassroots Connect Will Head Back To Knoxville In 2018
Grassroots Outdoor Alliance will bring its four-day Connect trade show back to Tennessee’s Knoxville Convention Center for Summer 2018.

Bigtruck Updates Production Facility And Sales Teams
In addition to other moves, the Lake Tahoe-based lifestyle brand welcomed JTB Custom to improve and streamline production and operations.