Craghoppers, a producer of travel apparel, has partnered with TJ3 Sales, which will be covering the Southeast region for the brand, effective immediately.

Travis Bryenton, from TJ3 Sales, will be the account lead representing Craghoppers. Bryenton has been in the outdoor industry since 2002, and his background includes brands such as Hi-Tec, Clif Bar and Teva. TJ3 Sales currently works with Swell Vision, TASC Performance and Sak Roots.

“The Southeast is a critical area for our brand,” said Bill Lockwood, CEO of Craghoppers North America. “The decision to move forward with TJ3 Sales was obvious for us. Their relationships and brand awareness are just what we need to grow our presence in the region.”

“I am looking forward to working with Craghoppers, they have some amazing technology at a substantial value,” stated Bryenton. “I believe the brand will work perfectly for our territory. We are looking forward to sharing the line with our retail partners.”