SGB Update Outdoor
Primus And Brunton Hire PR Agency
Fenix Outdoor brands Primus and Brunton named Rygr as agency of record, supporting the public relations efforts in the United States.
Keen Appoints VP Of Brand Marketing
Keen Inc. appointed Tyler LaMotte to chief marketing officer (CMO). After more than 18 months as the company’s first-ever global vice president of brand marketing, LaMotte has been elevated to CMO for Keen.
Paddlesports Retailer Rolls Out Lodging Incentive For Retailers
Paddlesports Retailer, the tradeshow designed “for paddlers, by paddlers” which debuted in August of last year, has announced that it will continue to offer lodging breaks to retailers in 2018.
Jaybird To Power USA Nordic Ski Teams
Sports audio and technology pioneer, Jaybird announced a partnership with USA Nordic, the national leadership organization of ski jumping and Nordic combined in the United States.
Boot Barn Announces Launch Of Public Offering by Selling Stockholders
Boot Barn Holdings Inc. announced the launch of a public offering of 5.5 million shares of its common stock held by certain of its stockholders.
OIA Partners Announces Class Three of Skip Yowell Future Leadership Academy
The Outdoor Industry Association (OIA) announced the newest participants and mentors of the Skip Yowell Future Leadership Academy (SYFLA). In 2018, the academy is partnering with Jansport, whose sponsorship will help SYFLA grow.
Two-Thirds Of National Park Service Advisory Panel Resign
Nine out of 12 members of the National Park System Advisory Board resigned over frustrations that the Ryan Zinke, Interior Secretary, declined to meet with them or convene a single meeting last year, according to the Washington Post.
Gander Outdoors Announces New Website Launch
Gander Outdoors, formerly known as Gander Mountain, announced the launch of its new online store GanderOutdoors.com. Categories include: Shooting, Camping, Hunting, Fishing, Boating, Wear, Cycling and Active Sport.
Blain’s Farm & Fleet Entering Michigan
The first two locations are planned to open in Jackson and Portage this fall.
SXSW Announces Finalists For 2018 Accelerator Pitch Event
DashTag, KidzToPros, Nix, Tellyo and UPGRADED were the finalists in the Sports and Performance category for the 10th annual SXSW Accelerator Pitch Event.
Polarmax Introduces Eco-Friendly New Packaging
Citing the challenges around underwear packaging in terms of durability and recycling, Polarmax has introduced a new reusable fabric mesh bag.
Alterra Mountain Company Is Born
The joint venture of affiliates of KSL Capital Partners and Henry Crown and Company that curated 12 premier destinations in North America, now has a name: Alterra Mountain Company.
Cascade Designs Appoints CFO
Cascade Designs, the parent of Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine and PackTowl, has named Steve McClure as chief financial officer.
K2 Names John Colonna President
In this position, Colonna will be running sales, marketing and product for all of the K2 Sports brands, which include K2 Skis, K2 Snowboarding, K2 Skate, Ride Snowboards, Line Ski, Full Tilt Ski Boots, BCA Backcountry Accessories, Atlas Snowshoes, Tubbs Snowshoes and Madshus Nordic Skis.
Scarpa Names Rep Group of the Year: End 2 End Outdoors
Scarpa North America named End 2 End Outdoors, its sales agency in the South Central U.S., as its Sales Rep Group of the Year for 2017.
