SGB Update Outdoor
Croakies To Sponsor GoPro Mountain Games
Croakies has reached an agreement with the Vail Valley Foundation to expand its sponsorship of the 2018 GoPro Mountain Games as Official Outdoor Retention Products Company for the event.
Katadyn Group Hires Global Head Of Digital
Katadyn Group welcomed Teresa Coryell House to the team as new global head of digital. Coryell House comes to Katadyn Group with over 20 years of experience in digital marketing and e-commerce with a number of notable brands, including Yoplait and Halo Top.
Deuter Taps Westbay Trading Company For Great Lakes Sales Territory
Westbay Trading Company will take over sales in Ohio, Indiana, Kentucky and Michigan for Deuter USA
Dick’s CEO Pens Op-Ed Urging Congress To Act On Guns
In an op-ed in the Washington Post, Ed Stack, CEO of Dick’s Sporting Goods, urged Congress to pass stricter gun laws. He wrote in part, “The majority of Americans are demanding that members of Congress take a stand and be brave enough to do their jobs.”
Uncharted Names Brad Drennan Director of Consumer Experience
Uncharted Supply Co., makers of full-package emergency preparedness systems, has named Brad Drennan as director of consumer experience, where he will use his experience in sales and customer-centric roles to further drive customer satisfaction and achieve brand goals for 2018.
Granite Gear Announces Resignation Of Director Of Design
Granite Gear, the privately-owned backpack manufacturer, announced the resignation of its senior director of design & development, Mike Meyer.
Crocs Brings Back Drew Barrymore Campaign
The second year of the “Come As You Are” marketing campaign is led by a feature film-inspired musical starring a singing and dancing Drew Barrymore, with versions featuring the brand’s global celebrity cast.
NSGA Sports Participation Study Shows Mixed Performance
Early figures from the 2018 edition of the NSGA’s Sports Participation showed continued participation gains in Open Water Sports and Outdoor Activities while declines were suffered in Team Sports, Fitness Activities, Shooting Sports and Indoor Games.
Teflon EcoElite Earns Bio-Based World News Innovations Award
The Chemours became the third-place winner of the Bio-Based Product of the Year at the 2018 Bio-Based World News Innovation Awards for Teflon EcoElite.
Interbike Innovation Awards Set For Reno Tahoe
The Interbike Innovation Awards are now set with submissions open for exhibitors in the product categories.
Kitsbow Announces Inaugural Trail Advocate Program And Recipients
Kitsbow, maker of premium cycling clothing and accessories, announced its inaugural Trail Advocate Program and its first Trail Advocate of the Year recipients.
USFIA Criticizes Proposed Tariffs
USFIA (United States Fashion Industry Association) issued a statement expressing its concerns about the detrimental impact broadly applied tariffs could have on the apparel, footwear, accessories, and home textiles sectors.
Gander Outdoors Opens Doors in Traverse City And Amarillo
Gander Outdoors Opens Doors in Traverse City And Amarillo.
Snow Fall Boosts February Bookings In Western Resorts
According to Inntopia in their monthly DestiMetrics Market Briefing, as of Feb. 28, bookings at western ski resorts made in February for arrivals in the month surged up 15.6 percent compared to last year at the same time. Aggregated occupancy for the month among participating destinations was down 2.9 percent.
Winter Season Continues To See Momentum In Southeast
As of Feb. 28, aggregated occupancy among participating lodging properties in four states (South Carolina, Georgia, Florida, Alabama) achieved a 12.7 percent gain in occupancy for the six months from September through February compared to last winter, according to the monthly DestiMetrics Market Briefing from Inntopia.
