Alterra Mountain Co. has appointed Kat Jobanputra to the position of senior vice president of retail/rental. Jobanputra has more than 30 years of experience in the resort retail/rental industry.

Through his consulting work and 14-year tenure at Vail Resorts, he has operated both de-centralized and centralized retail and rental resort businesses with an established track record of generating significant and consistent growth while creating strong strategic alliances with organization leaders.

Over the course of his career, he has managed over 30 complex retail brands simultaneously and developed more than 40 retail branded vendor concept stores with industry leaders such as The North Face, Patagonia, Burton, Arteryx, Salomon, Quiksilver, Kjus, Helly Hansen, Marmot, Smartwool, IceBreaker, Oakley and more.

In his new role, Jobanputra will be responsible for leading the retail and rental teams across Alterra Mountain Co. and its family of destinations. He will focus on vendor relationships, partnerships and margin growth strategies, in addition to developing retail and rental programs and best practices for merchandising operations, visuals, replenishment systems, supply chain management, licensing, store leases, merger & acquisitions, store branding strategy, as well as rental systems, processes and flows.