SGB Update Outdoor

Jim Pisani Steps Down As Timberland’s President
VF Corporation announced that Jim Pisani has decided to step down from his role as global brand president, Timberland. He plans to move to the Midwest U.S. to be closer to his family.
AKU Appoints VP Sales And Marketing In USA
Italian footwear brand AKU announced that Canice Harte will join the AKU Outdoor company, serving as the vice president of sales & marketing in the U.S. Harte has worked for Nathan Sports, Waterbox, Salomon, Patagonia and The North Face.
Dick’s Closes Location In Plainville, CT
Dick’s Sporting Goods has closed its location in Plainville in Connecticut.

Lululemon Appoints Nikki Neuburger Chief Brand Officer
Lululemon Athletica Inc. appointed Nikki Neuburger as chief brand officer, effective January 20. She was most recently global head of marketing for Uber Eats. Previously, Neuburger spent 14 years at Nike, most recently serving as the company’s global vice president of Nike Running.
Boardriders Announces Australia Bushfire Relief Efforts
Boardriders Inc., the parent of Billabong, Roxy, Quiksilver, DC Shoes, RVCA and Element, announced that it is launching a multi-prong relief effort to support communities impacted by the Australia bushfire crisis.
Hadley Development Acquires Muddy Girl
Hadley Development has acquired the intellectual property of Sirphis LLC, including Muddy Girl, Lifestyle Camo, Pulse, and Grit House.
Reef Signs New EMEA Distributors
Reef Lifestyle, LLC announced it has entered into several new distribution agreements with leading footwear distributor partners across Europe, the Middle East and Africa (EMEA).
Snowsports Merchandising Corp. Celebrates 50th Anniversary
In 1970 eight ski retailers got together to form the Snowsports Merchandising Corporation (SMC), a buying group in the winter sports industry. In 2020, the SMC is proud to announce 50 years of servicing the specialty retail community.
360 Adventure Collective’s Winter Hardgood’s Show To Host 500 Brands
360 Adventure Collective, the 40-year-old member association for the active outdoor industry, heads to Providence, RI this month to host the New England Winter Expo.
Patagonia Opens Store At Harvard Square
Patagonia has opened a new store in Harvard Square in Boston’s Cambridge section at 39 Brattle Street.
Contigo Partners With Coachella
Contigo, the maker of water bottles and travel mugs owned by Newell Brands, announced a partnership with Coachella to become the festival’s official reusable bottle partner in 2020. The collaboration aims to reduce single-use PET plastic and encourage reusability throughout the festival and beyond.
Report: Sanuk’s General Manager Exits
Magnus Wedhammar, who has been Sanuk’s general manager since July 2016, has departed the brand, according to a report from Shopeatsurf.
Mayfly Outdoors Names Craig Baker As President And CEO
Mayfly Outdoors, a manufacturer of fly-fishing products and the parent company of Abel Reels, Ross Reels and Airflo, promoted Craig Baker to president and CEO.
The Big Gear Show Hires Interbike’s Former Show Director
The Big Gear Show, a new outdoor industry trade show focused on hardgoods, with an emphasis on paddling, cycling, climbing, and camping gear, announced the appointment of Lance Camisasca to be its bike show director.
Evolv Gets New General Manager
The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country and Evolv, has hired William (Bill) Sinoff as general manager of Evolv climbing shoes.