Contigo, the maker of water bottles and travel mugs owned by Newell Brands, announced a partnership with Coachella to become the festival’s official reusable bottle partner in 2020. The collaboration aims to reduce single-use PET plastic and encourage reusability throughout the festival and beyond.
As part of the partnership, the Coachella x Contigo Autoseal Limited Edition Festival Water Bottle becomes the official reusable bottle of Coachella 2020. The BPA-free bottle offers attendees another sustainable drinking option.
“We’re thrilled to team up with Coachella and bring our initiative to reduce single-use plastic bottles to one of the country’s most culturally relevant music and arts events,” said Dave Lew, vice president of marketing, Contigo. “This partnership provides an unprecedented incredible opportunity to champion reusability and encourage people to make a change that positively impacts our environment.”