Boardriders Inc., the parent of Billabong, Roxy, Quiksilver, DC Shoes, RVCA and Element, announced that it is launching a multi-prong relief effort to support communities impacted by the Australia bushfire crisis.
Each of the Boardriders brands listed above, as well as Surf Dive `n Ski, will be donating 100 percent of the profits earned this coming weekend (January 11-12) from their respective e-commerce sites in Australia to various bushfire relief efforts. In addition, Boardriders is also encouraging and allowing all of its employees in Australia to take two paid days off each month for the duration of the crisis to volunteer within affected communities as needed.
Dave Tanner, Boardriders CEO, said, “We are devastated to see the destruction to the communities, property, natural habitat, and wildlife in Australia. Our thoughts and prayers go out to everyone impacted by this crisis and we send our ongoing to support to all of the first responders. As this crisis unfolds, we will also modify and enhance our support in the coming months to best match the needs of the affected communities that we hold so close to our hearts.”