Patagonia has opened a new store in Harvard Square in Boston’s Cambridge section at 39 Brattle Street.

Patagonia also has a store at Newbury Street. According to The Harvard Crimson, the store’s first local partner is Elevate Youth, an organization that brings young people from urban environments into the outdoors through rock-climbing outings and ski trips.

A grand opening event for Patagonia Cambridge will be held Friday, January 31. According to the store’s Facebook page, “$10 at the door will get you a reusable Patagonia Cambridge pint cup, 2 drink tickets and access to all the fun inside! All proceeds will go to our environmental nonprofit partner, Elevate Youth!”