SGB Update Outdoor
Tecnica Group Canada Hires Marketing & Promotions Specialist
Tecnica Canada announced the hiring of Julien Adam as a marketing and promotions specialist for Nordica and Rollerblade Canada.
Burton Appoints Chief Strategy Officer
Burton announced the promotion of Ali Kenney, formerly SVP, strategy & insights, to chief strategy officer. As Burton’s first chief strategy officer, Kenney will lead key workaround brand purpose, company strategy, consumer-centricity, sustainability, DEI and growth opportunities.
Superfeet Sells Majority Stake To Westward Partners
Superfeet said Westward Partners had assumed majority ownership of the insole company to support accelerated growth. Superfeet will transition from being 100 percent employee-owned.
REI Presents 2020 Vendor Partner Of The Year Awards
REI presented its 2020 Vendor Partner of the Year Awards. Hoka One One received the Co-Op’s overall 2020 Vendor Partner of the Year award.
USA Cycling Launches 100-Year Anniversary Campaign
USA Cycling announced plans to launch its “We Champion” initiative to kick off its 100-year anniversary. The campaign highlights the organization’s past, current and new commitments to cycling for all as over 33 million riders joined or rejoined the sport in 2020.
Birkenstock Names New Managing Director For Europe
Birkenstock appointed Nico Bouyakhf as managing director for Europe. He will be responsible for the region across all sales channels, including direct-to-consumer.
MSU Announces Partnership With Simms
Montana State University announced a partnership with Simms on a new line of fishing apparel under the university’s Trout U brand.
Booking Pace Declines For Southeast Resort Destinations; Rates And Revenue Continue To Soar
At the halfway point of the summer season for resort destinations in Florida, coastal Georgia and South Carolina, the year-over-year booking pace has decreased when compared to last year’s robust summer, but overall results remain strong, according to the latest report from DestiMetrics, a division of Inntopia.
Decathlon To Open First Store In Western Canada
Decathlon, the largest sporting goods chain in the world, is expanding to Western Canada with its first store in Calgary.
NMMA Predicts Strong Demand For First-Time Boat Buyers This Summer
According to the National Marine Manufacturers Association (NMMA), the boating industry is booming with demand at an all-time high as Americans plan for a summer on the water. The outlook comes as the pandemic propelled interest in outdoor recreation activities including boating last year.
Giro Announces Marketing Hires
Giro Sport Design announced several key hires and promotions in a move to expand their brand and marketing team. Peter Nicholson joins as brand manager, Giro Bike while Eric Richter moves into a new role as Bell, Blackburn & Giro commercialization manager.
Big Agnes Hires Representation For Southwest
Big Agnes Inc. announced that Sespe Group would represent the brand in the Southwest, which includes Arizona, California, Hawaii, and Nevada, effective immediately. Based in California, the Sespe Group also represents Petzl, Scarpa, Cotopaxi, and Outdoor Research in the outdoor space. “The Southwest territory is a critical market for Big Agnes, with large population centers […]
OIA Announces Board Of Director Election Results
The Outdoor Industry Association (OIA) Board of Directors annual election ended on May 28, 2021, with the Association’s membership electing two new and three returning Board members.
BCM Appoints Executive Director
Big City Mountaineers (BCM) announced the appointment of David Taus, a lifelong educator and outdoor advocate, as its new executive director.
Pelican International Acquires Advanced Elements
Pelican International Inc. acquired Advanced Elements Inc. through its wholly-owned subsidiary Confluence Outdoors Inc. The acquisition broadens Pelican’s portfolio in the paddlesports category that includes Pelican, Wilderness Systems, Perception, Dagger, Mad River Canoe, Harmony Gear, and Boardworks.
