SGB Update Apparel
American Trail Running Association To Promote “Trail Running Responsibility” In 2019
The American Trail Running Association (ATRA) announced “Trail Running Responsibility” as its theme for 2019. This is a topic to follow recent ATRA themes including last year’s Trail Stewardship: Leaving a Lasting Legacy, and the 2017 theme, Community: Building Trail Running Connections.
Everlast Supports Educational Symposium For Fighters
Everlast Worldwide and Protect Yourself at All Times (PYaAT) creator, Adrian Clark are partnering up to introduce the first ever PYaAT symposium.
Bass Pro Shops To Fund Scholarships For Tomorrow’s Female Leaders
Bass Pro Shops and Cabela’s, together with The Harry & Reba Huge Foundation, will be awarding $40,000 in scholarships to four female graduates of Missouri or Nebraska high schools this spring.
Columbia Announces Closing in Buyout of China JV With Swire Resources
Columbia Sportswear Co. on Wednesday announced that effective January 2, 2019, it has closed its buyout of the remaining 40 percent interest in Columbia Sportswear Commercial (Shanghai) Co., the joint venture in China with Swire Resources Ltd., a subsidiary of Swire Pacific Ltd.
Fila Signs Sponsorship Agreement With WTA Top 10 Ranked Player Kiki Bertens
FILA on Wednesday announced that it has signed a sponsorship agreement with Kiki Bertens, the WTA No. 9 ranked singles player in the world.
Report: New Balance In Talks Over Record Liverpool Deal
New Balance is in negotiations to extend its partnership with Liverpool in what could be a record kit deal, according to the Daily Mail, according to the Daily Mail.
Camping World Announces Executive Management Realignment
Camping World Holdings Inc. said Roger Nuttall had resigned from his position as president of the company’s dealership group and his responsibilities will be divided up between Marcus Lemonis, chairman and CEO, and four tenured Divisional RV presidents with extensive experience in the RV industry,
Clock Runs Out On PHIT As Congress Leaves Town
The acrimonious debate and paralysis around the government shutdown led to a major casualty: The Personal Health Investment Today (PHIT) Act. PHIT was awaiting a final vote in the U.S. Senate, but fell victim to the dysfunction in D.C., despite passing the House with strong bipartisan support in July.

Dick’s Sporting Goods To End U.S. Olympic Sponsorship
Dick’s Sporting Goods Inc said it will not renew its United States Olympic Committee (USOC) sponsorship beyond 2018, according to various reports. The decisions comes as Team USA continues to deal with fallout from the sexual-abuse scandal surrounding former gymnastics doctor Larry Nassar.
Sears Chairman Edward Lampert Makes Last-Minute Bid To Avert Liquidation
Sears won a reprieve from liquidating after its chairman, Eddie Lampert, submitted a $4.4 billion bid in an effort to purchase the retailer.
Sears To Close 80 More Sears And Kmart Doors By March
Sears Holdings, in bankruptcy proceedings since October, revealed 80 more Sears and Kmart stores it plans to close in late March 2019.
Golf Rounds Tumble In November
According to Golf Datatech, golf rounds played fell 18.8 percent in November. The steepest declines were seen in East North Central, WestNorth Central, New England and South Central.

Newell Brands Completes Divestitures Of Pure Fishing And Jostens
Newell Brands Inc. announced that it has completed divestitures of two businesses, Pure Fishing and Jostens, as the company continues to execute on its Accelerated Transformation Plan, designed to create a simpler, faster, stronger consumer-focused portfolio of leading brands.

MTV’s SnowGlobe Expands Sponsorship Program For 2018 Festival
MTV’s SnowGlobe Music Festival announced an expanded sponsorship program for the festival’s eighth installment on December 29-31, 2018, in South Lake Tahoe, CA. The annual three-day event welcomes more than 20,000 fans each day with a mix of musical performances, live action sports, and interactive art exhibitions.
Twitter CEO And NBA Commissioner To Discuss Partnership At CES 2019
The Consumer Technology Association (CTA) announced that Twitter CEO Jack Dorsey and NBA Commissioner Adam Silver will sit down for a conversation with ESPN anchor Rachel Nichols at CES 2019. The session, #NBATwitter: A Conversation with Adam Silver and Jack Dorsey, will discuss their innovative partnership, the NBA’s approach to sports technology with a spotlight on #NBATwitter and the reasons the vibrant community continues to flourish.