MTV’s SnowGlobe Music Festival announced an expanded sponsorship program for the festival’s eighth installment on December 29-31, 2018, in South Lake Tahoe, CA. The annual three-day event welcomes more than 20,000 fans each day with a mix of musical performances, live action sports, and interactive art exhibitions.
SnowGlobe is pleased to feature a robust roster of sponsors including: Aviator Nation, Bev Rosé, Billboard, Citi, City of South Lake Tahoe, Coors Light, Don Julio, ENO, Electric Standard Co, Golden State Cider, Hop Valley, Jack Daniel’s, Lyft, Monster Energy, Saint Archer, Select CBD, Sierra At Tahoe, Svedka, Tahoe South, and Yaktrax.

“We’re honored to welcome an incredible roster of brands as our sponsors this year,” states Corey Armend, VP of strategic partnerships at SnowGlobe, “SnowGlobe is unique in providing an opportunity for brands to reach not only festival goers but lovers of the outdoors and winter sports. This differentiates SnowGlobe from typical spring/summer festival experiences and is a driving force for how we’ve more than doubled in sponsorship revenue this year.”

Now entering its eighth year, the acclaimed music and mountain festival is the largest outdoor NYE music festival in the nation. Artists from Kendrick Lamar to Post Malone to Zedd and many more have performed at SnowGlobe, which is highlighted by its iconic countdown party at midnight on New Year’s Eve. Hosted in South Lake Tahoe in the heart of California’s breathtaking Sierra Nevada Mountains, the 2018 lineup includes Above & Beyond, Diplo, Eric Prydz, Rezz, RL Grime, Sofi Tukker, Big Gigantic, and Gorgon City, among more than 40 artists performing across three stages. It was recently announced that SnowGlobe added G-Eazy, Goldlink, Kaskade, Rae Sremmurd, Tyga and Ashe to the billing for this year as well.

In addition to SnowGlobe’s eclectic musical lineup, the festival features dynamic fireworks displays, live “Big Air” snowboard and skiing demos adjacent to the Main Stage, 13,000 square feet of heated enclosed spaces to stay cozy, and interactive art installations — attracting Fortune 500 sponsors, celebrities, professional athletes, and VIPs for the ultimate New Year’s destination festival experience. New for SnowGlobe 2018 is The Nook – an experiential vendor exhibit area, a ski & snowboard Rail Jam, custom merch collaborations with Aviator Nation and Billboard Magazine, and the debut of a Hot Drink Bar serving up winter-themed sponsored cocktail favorites like Svedka Peppermint Hot Chocolates, Jack Daniel’s Hot Toddies, Don Julio Mexican Coffees, and more.

More information is available at