SGB Update Apparel
Beyond Yoga Makes Key Hire
Beyond Yoga, the athleisure company, announced the hiring of Lynsey Cole as director of key accounts and sales strategy. Cole will manage the sales and service strategies of Beyond Yoga’s domestic wholesale business for select major accounts including Amazon, Nordstrom, and REI.
Bissell ABG Giant Unveils New Sponsorship Strategy
After nearly two decades in road racing, Bissell ABG Giant announced a new sponsorship strategy that will see its men’s amateur team expand into gravel and mountain bike races.
Reebok Signs New Ad Agency
Reebok appointed Deutsch as its new global creative agency of record.
New Wave Group’s Q4 Sales Expand 19 Percent
New Wave Group AB, the Swedish-based owner of Craft, Cutter & Buck and a number of other sports brands, reported sales amounted to SEK 1,94 billion in the fourth quarter against SEK 1.63 billion, a gain of 19 percent year over year.
Sears Sale To Chairman Eddie Lampert Earns Court Approval
Sears Chairman Eddie Lampert’s $5.2 billion bid to buy the retailer’s assets and keep the chain alive was approved Thursday afternoon by U.S. Bankruptcy Judge Robert Drain in White Plains, N.Y., according to reports.
The Buckle Sees Dip In January Comps
The Buckle Inc. announced that comparable store net sales, for stores open at least one year, for the 4-week period ended February 2, 2019 decreased 2.2 percent in January.

Columbia Sportswear Beats Estimates On Record Q4, Full Year 2018
Columbia Sportswear Co. on Thursday announced net sales of $917.6 million for the fourth quarter of 2018, an increase of 18 percent (19 percent constant-currency), compared with net sales of $776 million for fourth quarter 2017 and ahead of Wall Street estimates by $69.6 million.

Amer Sports Delivers 5 Percent Organic Growth In Q4
Amer Sports reported a slight decline in earnings in the fourth quarter. Sales grew 10 percent overall on a currency-neutral basis and 5 percent on an organic basis. Growth was strongest in Apparel, up 41 percent and D2C, ahead 23 percent. Regionally, revenues increased 16 percent in China and 10 percent in the U.S.
Shopko To Close 251 Locations
Shopko, which filed for bankruptcy last month, said it will close 251 stores, or 70 percent of its overall store base.

HanesBrands Q4 Powered By Huge Growth For Champion
HanesBrands announced fourth-quarter 2018 results, including net sales growth of 7 percent and double-digit operating profit growth. Both earnings and sales exceeded Wall Street’s targets. Champion sales increased more than 50 percent outside the U.S. mass channel.
The North Face Partners With American Alpine Club
The American Alpine Club, the country’s oldest and largest climbing advocacy organization, in partnership with The North Face will give away $50,000 in grant money to climbers as part of the 2019 Live Your Dream Grants.
Rip Curl Extends Contract With Mick Fanning
Rip Curl, celebrating its 50th anniversary, announced a lifetime contract 3x World Champion Mick Fanning.
OwnWay Apparel Appoints Matt Russell As Brand Ambassador
OwnWay Apparel announced a new partnership with multiple Ironman champion athlete, Matt Russell.

Callaway Golf Misses On EPS, Beats On Revenue in Q4
Callaway Golf Co. on Wednesday announced its full year 2018 financial results and provided financial guidance for 2019, including contributions from Jack Wolfskin, which the company acquired in January 2019.
Zumiez Lifts Q4 Outlook On January’s 3.5 Percent Comp Increase
Zumiez Inc. on Wednesday announced that total net sales for the four-week period ended February 2, 2019, decreased 18.3 percent to $53.9 million, compared to $66 million for the five-week period ended February 3, 2018.