SGB Today Sportsmans

Summer Kicks Off in NYC with Mubadala New York Sail Grand Prix
The first F50s have hit the water in New York City to begin training ahead of racing this weekend. After two fleet races on June 23, the top three ranked teams will fiercely compete in the winner-takes-all final, which will ultimately decide the event winner.

Badlands Launches UV Hoodie for Hot-Weather Adventures
Features include a UPF 50 UV protection rating to keep the worst of the sun’s rays off the body. Now in its 32nd year, Badlands focuses on quality, innovation, and performance and offers an unconditional lifetime product warranty.

WatchOS 11 from Apple Offers Intelligent Customization
WatchOS 11 offers breakthrough insights from Apple into users’ health and fitness and more personalization.

Big Agnes Launches Multi-Language European Website
Big Agnes launched a dedicated website for its European customers, building the launch last year of its Canadian website to engage with a global audience.

Innovative Eyewear, Inc. to Launch Eddie Bauer Smart Eyewear with ChatGPT
The Eddie Bauer Smart Eyewear collection will debut with four polarized sunglass styles, showcasing a rimless smart eyewear design and includes voice access to ChatGPT.

PetSmart Searching for the Next “Chief Toy Testers;” $20K to New Team Members
The Chief Toy Tester search is back and submissions are open for one lucky dog, cat and human parents to join the PetSmart team.

Freaks of Nature Co-Founder Kelly Slater Launches First Products
Surfing legend and ocean conservationist, Kelly Slater, launched a new skincare brand, Freaks of Nature for the outdoor athlete. Other investors include Mike Meldman, co-founder of Casamigos Tequila and Founder of Discovery Land, and actor and filmmaker Jonah Hill.

Vuori and ENDVR’s Strategic Alliance: Driving Sales Growth in Wholesale Channels, Part 3
This is Part 3 of 3 in a series of sponsored posts from ENDVR.

Petsense by Tractor Supply Hosts Spring Adoption Event
Petsense by Tractor Supply will partner with local shelters nationwide to host their semi-annual National Spring Adoptathon on April 27 from 10 a.m. to 4 p.m.

Burton and Spy’s Winning Moves in the Wholesale Game, Part 2
This is Part 2 of 3 in a series of sponsored posts from ENDVR.

Sergeant Names Ray “Cash” Care Global Brand Ambassador
Care, an ex-Navy Seal, joins the company as it prepares to launch an expanded product line of tactical, outdoor and survival gear with a new cross-platform ad campaign reaching service members, law enforcement, first responders, adventurers, and outdoor enthusiasts across the U.S.

Big Green Egg Elevates Backyard Experience with Limited Edition Chiminea
In celebration of its 50th Anniversary, Big Green Egg announced the limited release of the Chiminea, with premium ceramics and design and enhanced warmth with Lava Rocks.

Polaris Elevates Side-By-Side with 2025 Full-Size Ranger Lineup
Polaris brings back Ranger Crew XP 1000 Waterfowl Edition and announces Ranger Crew XP 1000 NorthStar Texas Edition.

Recon Launches Police Interceptor E-Bike and Training Center
The e-bike can be configured to meet any standard U.S. e-bike class with the option of custom programming. This summer, Recon will open the first law enforcement e-bike training center, in conjunction with the Allen County Sheriff’s Department, on two hundred-plus acres in Fort Wayne, IN.

Bridging DTC and Wholesale: Your Brand’s Path to Sales
Discover how blending DTC and wholesale strategies with a dash of tech can boost your brand’s sales and market presence.