SGB Today Sports & Fitness
Altra Launches VIA Olympus 2
Altra launched the VIA Olympus 2, the second iteration of its max cushion shoe.
Skims Signs 3-Year Deal to be “Official” Underwear partner of the NBA
Skims, co-founded by Kim Kardashian, reportedly signed a three-year deal to be the official underwear partner of the NBA, WNBA and USA Basketball.
Under Armour’s Curry Brand Signs First NBA Athlete
Under Armour Inc. announced that Sacramento Kings point guard, De’Aaron Fox, has signed as the first signature athlete with its Curry Brand under a multi-year partnership.
Linksoul Releases Kids Collection
Linksoul, the golf gear and apparel manufacturer, launched into kidswear with its Linksoul Kids Capsule Collection.
Nike Launches Connected Partnership Program with Hibbett Sports
Nike added Hibbett, Inc. as the latest partner for its Connected Partnership loyalty program, enabling its customers to access Nike member products and services.
Baffin Introduces Tailgate Footwear, CUSH (CFL)
Baffins introduced Cush (CFL), a limited-run extension of its Hybrid Slipper Collection, with the logos of the Canadian Football League (CFL) and all nine teams.
Timberland Eyewear Drops Round Keyhole Sunglasses
Aligned with Timberland’s sustainability initiatives, the frames in this collection incorporate bio-based injected plastic and acetates, with percentages ranging from 35 percent to 80 percent depending on the style.
Kane Footwear x Honey Stinger Collaborate on Recovery Slip-On
Kane Footwear and Honey Stinger collaborate on limited-edition shoe to promote recovery.
Cocona Labs Joins The Conservation Alliance
Cocona Labs reported it joined The Conservation Alliance, with its member dues “directly supporting grassroots conservation efforts and advocating for protected areas.”
Nike Launches Strength Equipment Range
Following its move to open fitness studios in partnership with FitLab, Nike has debuted Nike Strength, a line of premium strength training equipment.
Foresight Sports Partners with Awesome Golf
The golf-simulator maker owned by Vista Outdoor formed a partnership with Awesome Golf, a subscription-based maker of golf-simulation software enabling Foresight Sports’ GCQuad, GCHawk, GC3, and Bushnell Golf Launch Pro users to access Awesome Golf’s simulator software programs.
Peloton Forms Multi-Year Partnership with NBA/WNBA
Peloton signed on as an official fitness partner of the NBA and WNBA. As part of the multi-year deal, Peloton will introduce NBA- and WNBA-themed fitness classes to its members and be the first to launch content from NBA Fitness, which will be part of the NBA app.
UYN Opens Academy for Research and Engineering
Italy’s Unleash Your Nature (UYN) a Trerè Innovation company, officially opened its 38,000-square-foot Academy for Research and Engineering in Apparel and Sport (AREAS) adjacent to its global headquarters in Asola.
Wolverine Worldwide Names Company President, New Leaders For Merrell And Saucony
Wolverine World Wide, Inc. named Chris Hufnagel as company president, promoted Janice Tennant to Merrell’s global brand president and named Rob Griffiths as global brand president of Saucony.
IFit CEO To Step Down Amid Capital Infusion
IFit Health & Fitness announced a capital raise and said its co-founder, chairman, and long-time CEO Scott Watterson would step down from direct management of the company but remain chairman. Steve Barr, chief financial officer, and Mark Watterson, chief experience officer, were appointed co-presidents of the organization.
