SGB Today Sports & Fitness
Nike Extends Agreement with University of Cincinnati
Nike, Inc. reported it extended its sponsorship agreement with Cincinnati University through 2029. The new program begins in 2025, with Nike providing the team uniforms, shoes and other accessories to the Cincinnati Bearcats.
Puma Has Soccer and Chess Ambassadors Talking Strategy
Puma, the Manchester City Football Club and Chess.com launched an exclusive talk between Pep Guardiola from the football (soccer) world and Magnus Carlsen from the chess world.
Hibbett Inc. and Nike Launch 2023 Sole School Program
Hibbett | City Gear, in partnership with Nike, awarded 103 high schools and more than 2,500 students nationwide with in-kind donations, products, mentoring, and job opportunities, valued at over $650,000.
Varsity Spirit Enters Beauty Space For Cheer Athletes
Varsity Spirit reported it entered the beauty space with a line of skincare, haircare, cosmetics and fragrances designed for spirit athletes.
Franklin Sports Launches FS Tour Pickleball Paddles
The FS Tour Series includes four pickleball paddles intended to meet the needs of different athletes’ styles of play in “power, control, touch, and hand speed.”
Dick’s Partners with Notre Dame Athletics
Dick’s Sporting Goods signed a multi-year partnership agreement with Notre Dame Athletics to become its official sporting goods retailer.
Tailwind Nutrition launches Rapid Hydration Drink Mix
Tailwind Nutrition launched Rapid Hydration, a natural electrolyte drink mix with a blend of electrolytes and Vitamin C to optimize hydration during workouts or the day.
Nike and BSN Sports partner with The Frontier Conference
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
Able Carry adds Thirteen Daybag to 2024 line
Originally made as a smaller companion to Able Carry’s Daily Backpack, the Thirteen Daybag offers a compact silhouette, maintaining its shape empty or full and is slightly taller with 13 liters of space.
Kahtoola updates Low Profile Nanospikes
“Based on the feedback from our community, customers and athletes, we identified an opportunity to make a good thing even better,” said Danny Giovale, founder and owner of Kahtoola.
Altra Launches VIA Olympus 2
Altra launched the VIA Olympus 2, the second iteration of its max cushion shoe.
Skims Signs 3-Year Deal to be “Official” Underwear partner of the NBA
Skims, co-founded by Kim Kardashian, reportedly signed a three-year deal to be the official underwear partner of the NBA, WNBA and USA Basketball.
Under Armour’s Curry Brand Signs First NBA Athlete
Under Armour Inc. announced that Sacramento Kings point guard, De’Aaron Fox, has signed as the first signature athlete with its Curry Brand under a multi-year partnership.
Linksoul Releases Kids Collection
Linksoul, the golf gear and apparel manufacturer, launched into kidswear with its Linksoul Kids Capsule Collection.
Nike Launches Connected Partnership Program with Hibbett Sports
Nike added Hibbett, Inc. as the latest partner for its Connected Partnership loyalty program, enabling its customers to access Nike member products and services.
