BSN Sports, a division of Varsity Brands, signed a deal with the Arena Football League (AFL) as its exclusive supplier of athletic apparel, including custom football uniforms, footwear and equipment.

The company said its 16 AFL teams will wear BSN Sports’ newly designed Victory Red Zone Elite uniforms for home and away games when the league returns to play in arenas nationwide this April.

The Victory Red Zone Elite jersey, sublimated with stitched twill, is one of several new football styles BSN Sports launched last month under its private label Victory Line Uniforms. Additionally, select AFL athletes will wear special edition Victory Line Uniforms during the AFL All-Star game on July 20.

“The AFL is back, and its talented athletes need to be equipped with high-quality products designed for peak performance so they can focus on what’s most important—the game,” said Terry Babilla, president of BSN Sports. “Our Victory uniforms feature the customization and style needed to celebrate the league’s highly anticipated resurgence and its world-class athletes bringing their talents to the arena.”

The AFL will kick off its 2024 season on April 27 with a game between the Orlando Predators and the Albany Firebirds.

“The 2024 AFL season will be unforgettable, and it is important our teams have the highest-quality apparel on the market,” said AFL Head Commissioner Lee A. Hutton, III. “BSN Sports’ Victory Red Zone Elite uniforms have top-notch functionality for our athletes, allowing them to make the big-time plays football fans throughout the nation can come to expect from this new era of arena football.”

Image courtesy Varsity Brands