SGB Today Sports & Fitness
Skateboarding’s New Age Renaissance
Thanks to inclusion in the 2020 Olympics, diversified styles and celebrity appeal, skating is poised for a category comeback.
The Fear Of Returning To Snow
Winter Park’s mental skills coach, Stephanie Zavilla, explains how to banish psychological demons and recover with confidence this ski season.
Technogym Donates 600 Pieces of Olympic Games Equipment
Wellness and fitness company Technogym donated 600 pieces of fitness equipment through the “Let’s Move for Rio” social campaign.
Parents Poised to Spend Less on Kids’ Sports
A new survey from American Express suggests sports will lose market share to other extracurricular activities, which are losing share to technology.
Trend Spotting at Rio 2016: Nike’s Olympic Jacket and Under Armour’s $1,200 Leotard
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
Trend Spotting at Rio 2016: Swim Brands to Watch
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
Nominate Your Innovators of the Year
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.
Live at Outdoor Friedrichshafen – Day 2
SGB is live at Outdoor Friedrichshafen 2016 in Germany, bringing our U.S. readers a glimpse at some of the top trends, news and products coming out of Europe.
Skirt Sports Goes Brick-and-Mortar
Skirt Sports, the hear-her-roar brand created by collegiate athlete turned Ironman Champion Nicole DeBoom, has officially set up shop.
A Look at 2017 Street Style at the Agenda Show
The Agenda Show, held June 29-30, 2016 in Long Beach, CA, is a breeding ground for boutique sneaker, skate and surf shop retailers with a killer eye for the street styles that will define 2017. Among the retailers in attendance were Sole Classics — a Columbus, OH urban retailers notorious on social media for its highly […]
Despite Bankruptcy, Employees Praise Sports Authority
15,000 jobs to be lost, but no pitchforks and torches here. We look at why the sporting goods retailer still gets favorable reviews.
Are Smart Shoes a Dumb Idea?
In the race to create fit-tracking footwear, we break down the specs we want and what Under Armour, Lenovo and other brands are promising to offer.
Lululemon Has Cajones
Lululemon shocked the airwaves with its “ABC Gear,” a new, ballsy category targeted at the male consumer.
Who Runs The World? Women
The Running and Fitness Event for Women took camp in the Windy City on June 9-10, 2016 for a short-n-sweet show that reiterated the famous Beyoncé chant, “Who runs the world? Girls.”
