SGB Today Sports & Fitness

Hobie Eyewear Announces Rep of the Year Awards

Hobie Eyewear, based in Oceanside, CA, honored Conrad Ferla and AJ McWhorter with the Rep of the Year Awards for their “exceptional achievements, embodying the spirit of the brand and contributing significantly to its growth.”

Peloton and TikTok Partner on Fitness Content

Peloton Interactive signed a partnership agreement with TikTok to create a workout content hub on the company’s short-form video platform, offering a dedicated, co-branded #TikTokFitness hub to house custom Peloton content.

Puma to Release Puma Fit Collection on January 1

Puma Fit collection, rooted in sport, combines technology and innovation with dynamic design principles for all workouts. Completing the collection is the redesigned PwrFrame TR3 training shoe.

Jordan Brand To Release Jayson Tatum Second Signature Shoe

“This second shoe represents evolution and how much I’ve grown as a player. I’m always building on my skills so I can be better than who I was yesterday. I hope consumers appreciate how much we put into this one.” —Jayson Tatum

MSG Names Oura official partner of the New York Knicks

Oura will be the presenting partner of two original content series that will run across Knicks digital channels, one which spotlights the key role that strength and conditioning plays within the organization and the other custom content with Knicks Guard Jalen Brunson.