The Beachbody Company, Inc. (BODi), the health and fitness company, is offering consumers the ability to purchase its fitness and nutrition programs without a subscription, including P90X, 21 Day Fix, LIIFT4, and BODi’s nutrition programs Portion Fix and 2B Mindset. The company’s branded program catalog is also available to consumers for individual purchases.

BODi offers over 134 digital programs in major fitness genres that will gradually become available for individual purchase over the coming months. This new level of flexibility and choice for customers who prefer to purchase specific content rather than an entire subscription “uniquely positions BODi to meet the greater demands of the digital fitness industry,” said the company. The new model is similar to the company’s legacy DVD offers and will complement its subscription business.

“We know there is a great deal of latent demand for BODi’s programs, and this announcement provides an opportunity to introduce more people to the power of our approach and offerings,” said Carl Daikeler, BODi’s co-founder and CEO. “Once people experience the quality of our programs, we believe that upgrading to a BODi subscription, which unlocks access to our entire library of content, will be a natural next step in their fitness evolution with us. This is a big opportunity, and no other platform has the capability and library to do this.”

Daikeler continued, “We want to serve people with a flexible business model that allows them to consume our content and achieve outcomes in whatever way works best for them. Whether it’s one program at a time or as a subscription.This allows us to interact with the customer in a richer way to help them get more results and try more programs and nutritional supplements. Moreover, with the capability of offering our customers access to an extensive library of over 134 branded programs, we have a competitive moat that no other company can match.

“We’re solving the problem of people struggling to achieve their health and fitness goals by offering a unique combination of targeted fitness programs and nutrition products in their preferred format, whether through subscription or direct purchase. This is why we know this is a big opportunity for us and the tens of millions of people still looking for the right solution,” concluded Daikeler.

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Image courtesy BODi