SGB Today Sports & Fitness
Foot Locker Footwear Creation Stu/deo Opens in Detroit
PLC Detroit announced the opening of the Foot Locker Footwear Creation Stu/deo in a Bedrock owned building at 200 Walker Street in Detroit, MI. It is the only design-focused Historically Black College or University (HBCU).
Nike x Jacquemus Spring 2024 Collection with Muse Sha’Carri Richardson
Continuing their partnership on defining what it means to be a “contemporary athlete,” the Nike x Jacquemus Spring collection showcases that “sport isn’t simply about performance, it is also an expansion of style and self.”
Callaway Apparel Debuts S24 Collection For Men/Women
“These collections accentuate the importance we place on performance for today’s active golfer.” —Oscar Feldenkreis, CEO of Perry Ellis International.
Athleta adds Katie Ledecky to Power of She Collective
Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.
Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.
Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories
BSN Sports Inks Athletic Apparel Supplier Deal with Arena Football League
The company said all 16 AFL teams will wear BSN Sports’ newly designed Victory Red Zone Elite uniforms for home and away games when the league makes returns to play in arenas nationwide this April.
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Adidas Tour360 24 Focuses on Fit, Durability and Performance
Adidas focused on three key areas with the new Tour360 24: Fit, Performance and Durability. The Tour360 24 will be available in a variety of colorways in laced and BOA versions for men and women, along with a junior model inspired by the footwear.
G-Form Launches Signature Softball Collection with Fastpitch Star Sierra Romero
Designed in collaboration with Romero, G-Form released the Sierra Romero Signature Fastpitch Elbow Guard.
Skechers Partners with Vexx on Limited-Edition Collection
Known to the world as Vexx, Vince Okerman’s “doodles” take their inspiration from various sources, including the legendary American artist Keith Haring.
Puma partners with F1 Academy, Champions Women in Motorsports
“Puma’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of females in sport, specifically Motorsport.” — Maria Valdes, Chief Product Officer, Puma
Light Up Your Run with Garmin Forerunner 165 Series
“With personalized training plans, advanced running and recovery metrics and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line.” –Dan Bartel, Vice President of Global Consumer Sales, Garmin
Adidas Revamps Supernova Franchise + Adds Men’s and Women’s Apparel
The Supernova franchise includes the Supernova Rise, with two new models, the Supernova Solution and Stride, complemented by matching apparel for men and women.
Spenco launches Golf Stability Insole
“These insoles offer a unique solution for golfers who want to enhance their performance and enjoy their game more.” —Michael Polk, CEO of Implus
