SGB Today Sports & Fitness
Oakland A’s Release Renderings of New Stadium on Vegas Strip
The 33,000-person capacity ballpark will provide an “outdoor feel with views of the city’s skyline.” It is scheduled to open for the 2028 season.
Club Pilates Opens 1,000th Studio in Portland
Club Pilates reached a milestone, opening its 1,000th studio in Portland, OR. The space joins a global network across 12 countries offering low-impact Reformer-based workouts.
Jelenew Redefines Athletic Couture
Chanel’s haute-couture Director, Christelle Kocher, joins Jelenew to launch its first curated performance apparel collection.
Foot Locker Footwear Creation Stu/deo Opens in Detroit
PLC Detroit announced the opening of the Foot Locker Footwear Creation Stu/deo in a Bedrock owned building at 200 Walker Street in Detroit, MI. It is the only design-focused Historically Black College or University (HBCU).
Nike x Jacquemus Spring 2024 Collection with Muse Sha’Carri Richardson
Continuing their partnership on defining what it means to be a “contemporary athlete,” the Nike x Jacquemus Spring collection showcases that “sport isn’t simply about performance, it is also an expansion of style and self.”
Callaway Apparel Debuts S24 Collection For Men/Women
“These collections accentuate the importance we place on performance for today’s active golfer.” —Oscar Feldenkreis, CEO of Perry Ellis International.
Athleta adds Katie Ledecky to Power of She Collective
Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.
Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.
Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories
BSN Sports Inks Athletic Apparel Supplier Deal with Arena Football League
The company said all 16 AFL teams will wear BSN Sports’ newly designed Victory Red Zone Elite uniforms for home and away games when the league makes returns to play in arenas nationwide this April.
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Adidas Tour360 24 Focuses on Fit, Durability and Performance
Adidas focused on three key areas with the new Tour360 24: Fit, Performance and Durability. The Tour360 24 will be available in a variety of colorways in laced and BOA versions for men and women, along with a junior model inspired by the footwear.
G-Form Launches Signature Softball Collection with Fastpitch Star Sierra Romero
Designed in collaboration with Romero, G-Form released the Sierra Romero Signature Fastpitch Elbow Guard.
Skechers Partners with Vexx on Limited-Edition Collection
Known to the world as Vexx, Vince Okerman’s “doodles” take their inspiration from various sources, including the legendary American artist Keith Haring.
Puma partners with F1 Academy, Champions Women in Motorsports
“Puma’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of females in sport, specifically Motorsport.” — Maria Valdes, Chief Product Officer, Puma
