SGB Today Sports & Fitness
Primal Partners with the National Cycling League
Through the agreement, Primal is the exclusive pro-tour cycling apparel provider for NCL’s Denver Disruptors, Miami Nights and Atlanta Rise.
Vulcan Becomes Official Ball of The Picklr
The Vulcan ball will be used across Picklr club initiatives, including leagues, tournaments and clinics, and will be sold exclusively at all Picklr locations and pro shops.
Wilson To Drop First 3D-Printed Basketball That Never Needs Inflating
“Wilson has gone where no brand has gone before with the release of the Airless Gen1 basketball, further inspiring the next generation of sports innovation.” —Kevin Murphy, General Manager, Team Sports, Wilson.
FedEx delivers the Vince Lombardi Trophy to Las Vegas ahead of Super Bowl LVIII
Fans in the Las Vegas area can view the trophy up close at the Super Bowl Experience Presented by Toyota through February 10 at the Mandalay Bay Convention Center.
Easton Diamond Sports Ghost Advanced Fastpitch Softball Bat Rises Above
“The high-performing Double Barrel 3 technology coupled with the most durable composite material we’ve ever made gives players an amazing feel with the hottest performance possible.” —John Loeffler, Bat Category Manager, Easton Diamond Sports
Agassi, Graf, McEnroe, and Sharapova compete for $1M Purse in Pickleball Slam 2
In the main event, Andrew Agassi and Steffi Graf defeated John McEnroe and Maria Sharapova.
Quintana Roo debuts V-PRi Flagship Triathlon Bike
The model includes Quintana Roo’s first integrated cockpit, internal hydration and nutrition storage, exhibits weight savings, and a high level of packability for traveling triathletes.
S’Well Launches Latest Hydration Product with Explorer Bottle
S’well’s latest product, the Explorer Bottle, uses the same technology as the brand’s original bottles and tumblers but with a new shape for increased functionality when hydrating on the go.
Feel the Course in Asics Gel-Kayano Ace 2
Designed to bring lightweight comfort to the golf course, the Asics Gel-Kayano Ace 2 builds on the brand’s running shoes, giving golfers performance footwear while on the course.
Dunlop Sports Americas Relaunches Never Compromise Putters
“We’re excited to be able to bring back the Never Compromise line and give golfers the opportunity to get a hand-built, fully custom putter fit entirely for their stroke.” —Chuck Thiry, Vice President, Dunlop Sports Americas
Adidas and Malbon Golf Introduce The Crosby Collection
“The entire collection is an ode to what golf and fashion became at that time in history but also celebrates how those same characteristics and fashion styles from that time still live on with golfers today.” —Dylan Moore, Creative Director, Adidas Golf
G/Fore adds Softspike Stability to Gallivanter Golf Shoe
Designed with ten points of contact with the ground for increased weight dispersion, G/Lock Gallivanter spikes feature center stingers and flexible expanding legs to grip the course.
JLab Partners with PGA Tour Pros
JLab plans to add to its roster of international golfers in 2024 as its product assortment and brand grow globally in the US, Europe and APAC. JLab is available in more than 100 countries.
Inov8 Athlete Jack Scott Smashes 268-Mile Spine Race Record
Scott wore one pair of Inov8’s Trailfly G 270 V2 running shoes for the 268-mile race.
Franklin Sports CFX Pro Batting Glove Series More than Just A Standard Batting Glove
“As players’ needs evolve, it is our commitment at Franklin Sports to strive and create an optimal performance glove that not only looks great but feels even better.” —Adam Franklin, President, Franklin Sports
