SGB Today Sports & Fitness
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Adidas Tour360 24 Focuses on Fit, Durability and Performance
Adidas focused on three key areas with the new Tour360 24: Fit, Performance and Durability. The Tour360 24 will be available in a variety of colorways in laced and BOA versions for men and women, along with a junior model inspired by the footwear.
G-Form Launches Signature Softball Collection with Fastpitch Star Sierra Romero
Designed in collaboration with Romero, G-Form released the Sierra Romero Signature Fastpitch Elbow Guard.
Skechers Partners with Vexx on Limited-Edition Collection
Known to the world as Vexx, Vince Okerman’s “doodles” take their inspiration from various sources, including the legendary American artist Keith Haring.
Puma partners with F1 Academy, Champions Women in Motorsports
“Puma’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of females in sport, specifically Motorsport.” — Maria Valdes, Chief Product Officer, Puma
Light Up Your Run with Garmin Forerunner 165 Series
“With personalized training plans, advanced running and recovery metrics and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line.” –Dan Bartel, Vice President of Global Consumer Sales, Garmin
Adidas Revamps Supernova Franchise + Adds Men’s and Women’s Apparel
The Supernova franchise includes the Supernova Rise, with two new models, the Supernova Solution and Stride, complemented by matching apparel for men and women.
Spenco launches Golf Stability Insole
“These insoles offer a unique solution for golfers who want to enhance their performance and enjoy their game more.” —Michael Polk, CEO of Implus
Nalgene Outdoor Debuts Psychedelic Bottle Collection
The limited-edition Botanicals collection gets “groovy” with nature-inspired, psychedelic art designs in sync with wellness and fashion trends.
New Era Cap Introduces 2024 Collections for MLB Season
Each team will tell its franchise story by the design of its batting practice cap.
USA Pickleball Certifies Owl Paddles For Tournament Play
The partnership, coupled with USAP approval and certification, positions Owl to make an even bigger impact on the growing paddlesport category.
Inov8 Drops Nex-Gen Trail Running Shoes
“The new shoes are neither over-engineered nor under-engineered, in the strong belief that nature knows best. We let your foot control the shoe, not the shoe control the foot.” —Inov8 Founder Wayne Edy
Puma Hoops and Lamelo Ball Accelerate the Game with Porsche Collab
In collaboration with Porsche, Puma Hoops and LaMelo Ball will release the Puma x Porsche Collection on February 17 fusing basketball with auto excellence.
Original Converse Weapon Returns
At the helm of the revived Converse Weapon is Shai Gilgeous-Alexander, the All-NBA first-team point guard and two-time All-Star who stars in the remake of the original 1986 “Choose Your Weapon” campaign.
Adidas x Patrick Mahomes Drop the Mahomes 2 Collection
“Mahomes 2 has been years in the making and is the result of unparalleled collaboration between Mahomes and our industry-leading designers to create a premium, unique collection.” —Chris Murphy, Senior Vice President, Brand Marketing, Adidas
