Pacsun celebrates the Olympic and Paralympic Games Paris 2024 with the launch of its new Team USA Collection. Building on its 2021 Olympic Games-inspired collection, the dual-gender assortment celebrates the spirit of the Games with a retro twist. The collection will officially launch on June 20.

Athleisure-inspired, the collection “bridges the gap between sports and everyday wear,” aligning with Pacsun’s mission as a “go-to retailer” for sports-inspired lifestyle apparel.

“We are excited to celebrate the Olympic and Paralympic Games Paris 2024 with our new Pacsun Team USA Collection,” said Richard Cox, vice president of men’s and global partnerships at Pacsun. “Our goal was to create a collection that pays tribute to the heritage of the Olympic and Paralympic movements and also resonates with the style of today’s youth. By combining nostalgic elements with more modern looks, we’re offering our customers a versatile collection that can be worn during the games and beyond.”

The collection features three capsules: International Olympic Committee Heritage, USA Heritage and Team USA.

  • The IOC Heritage capsule pays tribute to the Olympic Games Stockholm 1956 and the Olympic Games London 1948.
  • The USA Heritage capsule is an homage to the Olympic Games Los Angeles 1984 and the Olympic Games Atlanta 1996 with retro-inspired silhouettes and graphics.
  • The Team USA capsule presents a trend-relevant approach for consumers to engage with the Olympic and Paralympic Games Paris 2024 from home.

“The Pacsun Team USA Collection is a testament to our commitment to deliver innovative and fashion-forward offerings under our key pillars, one being sports,” said Addie Rintel, vice president of women’s merchandising and design at Pacsun. “With this collection, we wanted to capture the spirit of the Olympics while bringing it to life in a way that feels fresh and relevant. There is something for everyone to enjoy and celebrate in style.”

Women’s styles offer nods to track, tennis, soccer, and gymnastics, anchored by iconic leisure sets. New fabrications feature lightweight knits, technical active fabrics and staple fleece items.

The men’s collection introduces new styles, including cargo sweatpants, heavier-weight fleece and varsity pieces.

Accessories, including hats and bags, accompany the apparel collection.

Available at Pacsun, the apparel comes in sizes S-XL for men and XS-XL for women, with select styles offered only online. A second women’s drop will be available in late June. Various Olympic-themed styles will also launch under Pacsun’s Kids line.

Image courtesy Pacsun