Puma returns with a 2024 version of its GV Special from its archives, having received a “collaborative touch-up” from Seoul-based Lost Management Cities. 

Lost Management Cities has reimagined the ’80s tennis silhouette with a “playful and nostalgic colorway, inspired by the Korean brand’s love for classic sportswear,” evoking a sense of familiarity.

In the latest version, LMC mixed blue and cream tones with hand-finished detailing, including raw fabric edges and zig-zag stitching on the upper. Puma and LMC logos share space on the tongue and heel, while a special Lost Management Cities tab is adhered to the Puma Formstrip. A gum sole offsets the light tones found across the upper. 

The original 80’s version was labeled Puma California and could be worn indoor/outdoors with an inset midsole. Later, the shoe was renamed the GV Special to honor the Argentinian Grand Slam tennis pro Guillermo Vilas, who wore the sneaker on-court during play. 

Later this year, Puma and Lost Management Cities reported that the brands will introduce a collaborative apparel collection. 

Image courtesy Puma x LMC