Puma Has Soccer and Chess Ambassadors Talking Strategy
Puma, the Manchester City Football Club and Chess.com launched an exclusive talk between Pep Guardiola from the football (soccer) world and Magnus Carlsen from the chess world.
Hibbett Inc. and Nike Launch 2023 Sole School Program
Hibbett | City Gear, in partnership with Nike, awarded 103 high schools and more than 2,500 students nationwide with in-kind donations, products, mentoring, and job opportunities, valued at over $650,000.
GoPro Named Official Camera of Vans Pipe Masters Surf Contest
The world’s most versatile camera is set to deliver epic perspectives from the legendary Pipeline Wave on the North Shore of Oahu
Adventure Wagon Introduces Gear Shop and Ox Box
The builder of modular camper vans, launched a gear shop for outfitting vehicles, including branded apparel to sleep systems, camping gear, power options, and storage solutions, and released its stackable Ox boxes for outdoor adventures.
Backcountry Renews Utah Avalanche Center Partnership
Content creation is reportedly part of the agreement, leveraging Backcountry’s channels and building on its video library.
Varsity Spirit Enters Beauty Space For Cheer Athletes
Varsity Spirit reported it entered the beauty space with a line of skincare, haircare, cosmetics and fragrances designed for spirit athletes.
Winchester Launches Pet Products Line
Winchester Ammunition, a subsidiary of Olin Corp., introduced a line of pet products, the Winchester Signature series, and a brand called King Buck for U.S. consumers.
Franklin Sports Launches FS Tour Pickleball Paddles
The FS Tour Series includes four pickleball paddles intended to meet the needs of different athletes’ styles of play in “power, control, touch, and hand speed.”
Eagle Creek Updates NMW Duffel for 2024
The company said the minimalist form of the redesigned Duffel delivers “everything the traveler needs in functional simplicity.”
Aetrex To Roll Out Personalized Footwear Recommendation Platform for 2024
The FitStarter program provides in-store shoppers with personalized fit recommendations.
U.S. Ski & Snowboard Partners With Backcountry
The U.S. Ski and Snowboard Association reported it entered into a partnership with Backcountry to design apparel and host an online shop for the national governing body of Olympic ski and snowboarding.
Baffin Adds Glacier Collection to Canadian Boot Factory
Baffin extended its Made-in-Canada offerings with four boot styles for men and women. Its Glacier collection styles Mountain and Cambrian (men’s) and Maple Leaf and Cambrian (women’s).
Houdini Amplifies Sustainability Commitment; Partners with Polartec
Houdini Sportswear amplified its sustainability commitment at ISPO, previewing its 2023 Planetary Boundaries Assessment, due in Q1 2024 and debuted a collaboration with long-term partner Polartec.
Dick’s Partners with Notre Dame Athletics
Dick’s Sporting Goods signed a multi-year partnership agreement with Notre Dame Athletics to become its official sporting goods retailer.
Dakine launches Winter 2024 Signature Series
Dakine launched its winter signature series of packs, gloves and mitts, designed in collaboration with snowboarding and ski athletes Sam Taxwood, Louif Paradis, Jill Perkins, Karl Fostvedt, and Sammy Carlson.
