Asics’ Modern MetaRun is a Shoe, Not a Rocket
Asics never stops pushing to create the best long-distance running shoe possible. And in early November 2015, Asics and the Asics Institute of Sports Science (ISS) took another step in that direction, introducing the MetaRun. The performance-driven MetaRun was created to contour to wearers individual running style. Built using the latest Asics technology, the company claims […]
SmugMug Film Series Premiers “Climbing Ice”
SmugMug, the independent photo-sharing platform formed in 2002, released Climbing Ice: The Iceland Trifecta with photographer Tim Kemple — the latest installment in the multi-award-winning SmugMug Films series, which takes a behind-the-lens look at some of the world’s most interesting and unique photographers. Don MacAskill, CEO of SmugMug said, “At SmugMug, photography is our passion and […]
Canada Goose Chronicles Adventure with Director Paul Haggis
Canada Goose, a manufacturer synonymous with luxury winter apparel, surprised outdoorists with the release of a rugged and dramatic short film entitled Out There, directed by Academy Award-winning filmmaker and director, Paul Haggis. This is Canada Goose’s first ever global brand campaign – designed as a visual compliment to the dedicated outdoor men and women who […]
Top Defensive Players Win 2015 Rawlings Gold Glove Award
Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation which operates brands including K2, ExOfficio, AeroBed and Coleman, unveiled the 2015 Rawlings Gold Glove Award winners for both the American League and the National League. First-time honorees include; second basemen Jose Altuve of the Houston Astros and the Miami Marlins’ Dee Gordon; shortstops Alcides Escobar […]
Photographer Chris Burkard “Owns the Cold” with Fjällräven Campaign
Swedish heritage outfitter Fjällräven will once again partner with prominent outdoor photographer Chris Burkard as a part of its new Fall/Winter 2015 campaign called Own the Cold. Cali-born Burkard, who found his claim to fame via the social media photo sharing site Instagram, was tasked with capturing landscape and product adventure shots that showcase new outerwear from Fjällräven’s seasonal collection. The campaign […]
Lexi Miller Women’s Cycling Apparel is Feminine and Functional
Female cyclists gather round. Lexi Miller, a new line of cycling-athletic wear created specifically for women cyclists, hopes to do away with the “hodge-podge of brand logos and unsightly color schemes” characterizing current apparel options. Lexi Miller athletic wear, produced in San Francisco, introduced six initial styles of fashion-forward performance wear on November 10, 2015. […]
Hiring Heroes: Returning Veterans Bring Skills to Outdoor Industry
We sat down with members of the new OIA Veterans’ Task Force to explore some of the initiatives that members are putting together to support veterans currently in the outdoor industry… By Austin Parker Members from the OIA Veterans’ Task Force are working to highlight the value currently transitioning military members bring to companies in […]
OGIO Moves to Modern, Fitness-Centric Headquarters
Ogio International, Inc., a brand known for designing sports heritage and adrenaline-inspired bags and apparel, has moved to a new headquarters that it says architecturally reflects its brand vibe. The move comes after the company recently celebrated its 27th anniversary. The grand opening of its new Draper, UT, headquarters is scheduled for November 16, 2015. […]
Therm-a-Rest and Poler Stuff Combine Comfort and Cool
Therm-a-Rest, a division of Cascade Design specializing in self-inflating mattresses for camping, has caught the trendy bug and partnered with the hipster outdoor brand Poler Stuff. Both Therm-a-Rest (Seattle-based) and Poler Stuff (Portland-grown) are Northwest favorites in the camping space, and have joined forces to bring comfortable yet cool camping essentials to your pack load. “We’re bringing […]
Under Armour Supports Chicago Urban Park and Trail Expansion
More than 50 students and their teachers joined Under Armour staff in a fun run in late October to celebrate a partnership between Under Armour, The Trust for Public Land and The 606, Chicago’s urban park and trail system. Under Armour’s partnership with The Trust for Public Land — The 606’s lead private partner — […]
Sports Industry Supports Movember Movement
Bauer Hockey, SAXX and Adidas have all launched programs supporting the Movember Foundation, which raises funds and awareness for men’s health issues. During the month of November, millions of people participate in the Movember campaign by growing moustaches to help raise funds and awareness for prostate cancer, testicular cancer, mental health and physical inactivity. Since […]
Keely’s Camp Looks for “Girl on Fire”
Tecnica Blizzard and Keely’s Ski Camp for Girls is still accepting applications for the Third Annual “Girl on Fire” sponsorship, providing equipment and training support to two special female skiers. Selected recipients will span styles of riding with one alpine racer and one big mountain free rider chosen for the sponsorship. To be selected, applicants […]
Bait and Ted 2 Create Furry Reebok Classics
What if Ted, the crude but lovable teddy bear friend of Mark Wahlberg, were a sneakerhead? That is the question Bait, the style-driven skate, boarding, footwear and lifestyle store, asked before creating the furry answer. Teaming up with the film Ted 2 and Reebok Classics, a special sneaker will be released via raffle prior to the […]
SGB Interviews Co-creator of the All-In-One Sleep System
Buzz around the All-In-One Sleep System prototype by Swiss start-up Polarmond has swarmed the outdoor media. However, lauded as “revolutionary” for outdoor camping, the All-In-One is still somewhat shrouded in mystery. The concept behind the design is to unite the functions of a tent, sleeping bag and pad into a single temperature-regulated product. One of […]
Granite Gear Reveals 2016 Ambassadors
For 29 years, Granite Gear has brought cutting-edge products to the outdoor marketplace – particularly packs and adventure travel gear. In keeping with this dedication to the outdoors, the company announced a team of handpicked individuals, chosen for their respect and love of the outdoors, to be official “Go Getters.” These nine individuals exemplify Granite Gear’s […]
