Could Running Be Bad For Us?
Run Wild Retreats introduces a system of Mindful Running to a society in desperate need of a solution for stress and sustained performance. At the center of health and fitness dogma is the promise that running boasts amazing benefits. It seems we can’t open a magazine without being bombarded with reasons to lace up, […]
Velosurance Helps Triathletes Manage Risk on High-end Bicycles
In 2014, USA Triathlon sanctioned a record 4,397 events across the United States, including races and clinics for adults and youth. A Harvard study called triathlon “the new golf,” as it’s become a way for businessmen to train and be active together, show off their top-of-the-line equipment, and perhaps hash out a deal or two. […]
Asics Adds Fastest Female High School Runner to Pro Team
In a landmark deal for Asics Corporation, the record-setting 16-year-old high school phenomenon became the youngest American sprinter to turn pro and exclusively race and train in Asics footwear and apparel. The brand issued that Candace Hill, nicknamed “the fastest girl in the world,” has signed a comprehensive, 10-year deal with the company that runs […]
Gore Bike and Running Wear Debut Permanent Beading Surface
Joining the ranks of The North Face and Arc’teryx in what is shaking out to be the most innovative W.L. Gore roll out in years, Gore Bike Wear and Gore Running Wear on December 15 introduced their own version of the new Gore-Tex Active with Permanent Beading Surface technology. The new jackets will be the […]
Royal Robbins Revamps Leadership Team, Marketing and Design for Fall 2016
With a renewed mission to re-establish itself as an outdoor industry leader, Royal Robbins announced major changes heading into Outdoor Retailer Winter Market. Heritage outdoor apparel brand Royal Robbins announced several key players from its heyday are back at the helm, and the brand is revamping all facets of the business in an effort to […]
Major League Lacrosse Announces Agreement With Tilt Clothing Co.
Major League Lacrosse (MLL) announced the addition of Tilt Clothing Co. to its lineup of apparel providers, as an Officially Licensed Streetwear Provider of the MLL. “We are thrilled to welcome Tilt into the MLL family as they bring to the lacrosse market a different dimension of apparel,” said Marketing and Brand Manager at MLL, […]
From The Pages Of SGB Magazine: 2016 Women’s Trends
The outdoor industry looks to designers to outfit the “less is more” trend with female-focused apparel that withstands the test of time. By Aubrey Volger Photo by Dominic Haydn Rawle, courtesy Electric Long known as a male-dominated arena, the outdoor industry has shifted the game over the last decade to meet women’s needs and expand high-end […]
Puma Launches Pop Art Football Boot
Explosive and colorful graphics and exclamations define the new Puma Football boot, launched in December 2015. The Pop Art design was chosen as a compliment to Puma’s evoPOWER 1.2 boot, which will be worn by Cesc Fàbregas, Mario Balotelli, Olivier Giroud, Yaya Touré and other players during international friendly matches. Taking cues from the Pop Art […]
Designer Profile: Opedix Kinetic Health Gear’s Lisa Hadley
SGB sat down with Freelance Designer & Production Director at Opedix Kinetic Health Gear Lisa Hadley for an insider look at the scientific world behind Opedix designs. By Jahla Seppanen Lisa Hadley has been developing apparel for the outdoor, action sports and ski industries for more than 15 years. Her flair for taking technical garments from concept […]
All-Star 2016 Uniforms Unveiled by Adidas and NBA
Adidas, the official on-court apparel provider for the National Basketball Association (NBA), unveiled uniforms and apparel for the 65th NBA All-Star Game that will be played outside of the U.S. for the first time ever on February 14, 2016 in Toronto, Canada. The uniforms incorporate elements indigenous to Canada and pay homage to the city’s […]
Pertex Toughens Up Next Year’s Down Jackets
Pertex, the ingredient brand best known for providing an extremely lightweight exterior for down jackets, is beefing up its recipe for the fabric with the debut of what it’s calling CS10 technology. The new tech, to be featured in Fall/Winter 2016-17 pieces by Berghaus, Montane, Mammut, Peak Performance and Salewa, utilizes yarns with diamond–shaped filaments, which lock together better than […]
Pensole and Levi’s Footwear Design Master Class
Pensole Footwear Design Academy (Pensole), which teaches a learn-by-doing curriculum around the footwear design process, launched its Levi’s Footwear “Sollection,” a four-week intensive footwear design master class created in partnership with Levi’s Footwear. “Levi’s is an iconic brand in apparel that I have admired for years,” said Pensole Founder D’Wayne Edwards. “So it’s particularly exciting to partner […]
Kari Traa is Making American Girls Very Happy
SGB caught up with former Olympic freestyle skier and apparel designer, brand owner Kari Traa of Norway, to find out what inspires her and what’s in store for U.S. retailers next winter. By Aaron H. Bible. Photos courtesy Kari Traa We’ve been covering an influx of European brands launching in North America, many of them […]
Giving Back: GCI Holds Fundraisers to Fight Domestic Violence
Global Connections, Inc. (GCI), a travel club fulfillment and service provider of Global Discovery Vacations, held two successful fundraising events, giving back to local communities to fight domestic violence and support first responders. The 6th Annual Links of Hope Charity Golf Tournament was held in conjunction with Title Boxing Club to benefitted Hope House, Missouri’s […]
Repreve Gears Up Educational #TurnItGreen Tour
Unifi, Inc.,’s Repreve — the recycled fiber brand with a knack for spreading the word on converting plastic into apparel — launched its multi-stop #TurnItGreen educational tour across the U.S. The purpose for the road trip is to spread the word about how Unifi transforms plastic bottles into fibers for products, in a fun yet informative way. […]
