Adidas and Stella McCartney marked a decade of partnership in 2015, while signing a renewed agreement that will extend collaboration on Adidas by Stella McCartney and Adidas StellaSport brands until 2020.
General Manager Training at Adidas, Brian Grevy, said, “Since the beginning of this collaboration, Adidas has been focused on providing women with products that both perform and look great. In extending the partnership, we continue to empower the female athlete in her quest for technically advanced sports products, without compromising on style. Together, we have developed two lines with strong identities that women love and rely on.”
“This collection is for women who take both their sport and style seriously. It is about making a statement when you exercise and pushing yourself to perform at your best.” – Stella McCartney
Launched in 2005, Adidas by Stella McCartney was one of the first moves into athleisure activewear for women, designed by a luxury fashion designer. By blending technical performance fabrics with Stella McCartney style, the range continues to include apparel, footwear, and accessories, and is now available in 70 countries. The Adidas by Stella McCartney line includes two seasonal collections for Spring/Summer and Autumn/Winter per year.
Famed designer, Stella McCartney, said, “I am incredibly proud to have designed the Adidas by Stella McCartney range for 10 years, and I am thrilled about what the future holds. This collection is for women who take both their sport and style seriously. It is about making a statement when you exercise and pushing yourself to perform at your best, every time.”
Following the success of this ongoing collection, a new collaboration was formed to target the younger female consumer. In January 2015, Adidas StellaSport launched under the creative direction of McCartney. The range combines sport and style with bold branding, loud colors and unique prints.
The collaboration hit another milestone when Adidas announced Stella McCartney as creative director for the Adidas Team GB kit at the Rio 2016 Olympics. This will mark the second time McCartney has fulfilled this role (previously in 2012).
Photos courtesy Adidas by Stella McCartney