Polaris 2025 Snowmobile Lineup Features New Technology, Model Upgrades
Highlights include Polaris’ patented Dynamix suspension technology, RMKs up to seven pounds lighter, Patriot 9R engine expanded into trail and crossover models, widetrack 650 Titan Adventure, and SnowCheck customization program.
Foot Locker Footwear Creation Stu/deo Opens in Detroit
PLC Detroit announced the opening of the Foot Locker Footwear Creation Stu/deo in a Bedrock owned building at 200 Walker Street in Detroit, MI. It is the only design-focused Historically Black College or University (HBCU).
Spanx Airs First Global Brand Campaign: “We Live In Spanx”
Highlights the multiple roles women juggle, emphasizing the power of a wardrobe.
Nike x Jacquemus Spring 2024 Collection with Muse Sha’Carri Richardson
Continuing their partnership on defining what it means to be a “contemporary athlete,” the Nike x Jacquemus Spring collection showcases that “sport isn’t simply about performance, it is also an expansion of style and self.”
Callaway Apparel Debuts S24 Collection For Men/Women
“These collections accentuate the importance we place on performance for today’s active golfer.” —Oscar Feldenkreis, CEO of Perry Ellis International.
Athleta adds Katie Ledecky to Power of She Collective
Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.
Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.
Adidas x Yohji Yamamoto Release the Y-3 S-Gendo Run Sneaker
Innovative in design, the Y-3 S-Gendo Run merges Adidas’ advanced midsole technologies with the aesthetic heritage of the brand’s archival trainers.
Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories
BSN Sports Inks Athletic Apparel Supplier Deal with Arena Football League
The company said all 16 AFL teams will wear BSN Sports’ newly designed Victory Red Zone Elite uniforms for home and away games when the league makes returns to play in arenas nationwide this April.
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Puma Brings Back Avanti in Limited Edition White and Spotted Calf Hair
Unlike the previous all-leather drops, the Avanti Pony is made with calf hair uppers in two colorways.
Primary Arms Optics Names Simmons’ Sporting Goods Dealer of the Year
Simmons’ Sporting Goods is the South’s largest independent single-location outfitter, occupying over 80,000 square feet and offering a vast range of archery, firearms and outdoor gear.
Browning Adds Lightweight Basin Series Camp Furniture to Line
The Browning Basin Table and Chair were developed for outdoor adventurers and campers who favor a small, lightweight camping footprint and portable outdoor furniture.
Saucony x Bodega Collab on Limited Edition Jaunt Woven
The Jaunt Woven features Saucony’s Grid Shadow 2 silhouette in natural earth tones combined with organic textures.
