
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.

Puma Brings Back Avanti in Limited Edition White and Spotted Calf Hair
Unlike the previous all-leather drops, the Avanti Pony is made with calf hair uppers in two colorways.

Primary Arms Optics Names Simmons’ Sporting Goods Dealer of the Year
Simmons’ Sporting Goods is the South’s largest independent single-location outfitter, occupying over 80,000 square feet and offering a vast range of archery, firearms and outdoor gear.

Browning Adds Lightweight Basin Series Camp Furniture to Line
The Browning Basin Table and Chair were developed for outdoor adventurers and campers who favor a small, lightweight camping footprint and portable outdoor furniture.

Saucony x Bodega Collab on Limited Edition Jaunt Woven
The Jaunt Woven features Saucony’s Grid Shadow 2 silhouette in natural earth tones combined with organic textures.

Asics x C.P. Company Reinterprete Gel-Quantum 360 VIII
The Italian sportswear brand’s take on the Gel-Quantum 360 VIII offers a glimpse into the future.

Adidas Tour360 24 Focuses on Fit, Durability and Performance
Adidas focused on three key areas with the new Tour360 24: Fit, Performance and Durability. The Tour360 24 will be available in a variety of colorways in laced and BOA versions for men and women, along with a junior model inspired by the footwear.

Adidas Originals By Edison Chen Drop Clot Superstar
Taking a fresh take on the classic Adidas Originals silhouette, the Clot Superstar “bridges Eastern and Western cultures.”

G-Form Launches Signature Softball Collection with Fastpitch Star Sierra Romero
Designed in collaboration with Romero, G-Form released the Sierra Romero Signature Fastpitch Elbow Guard.

Tumi Introduces New Silhouettes in 19 Degree Aluminum Collection
This latest chapter in Tumi’s Essentially Beautiful campaign highlights the newest 19 Degree Aluminum styles, including the Backpack, the Compact Carry-On, the Briefcase, and Minaudiere.

Skechers Partners with Vexx on Limited-Edition Collection
Known to the world as Vexx, Vince Okerman’s “doodles” take their inspiration from various sources, including the legendary American artist Keith Haring.

Puma partners with F1 Academy, Champions Women in Motorsports
“Puma’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of females in sport, specifically Motorsport.” — Maria Valdes, Chief Product Officer, Puma

Shaq and Reebok Collab with Pepsi, Debut The Pepsi Sneak’er
Pepsi collaborated again with Shaq, president of Basketball at Reebok, on the Pepsi ‘Sneak’er, a custom-built Reebok Pump Shaq Attaq that holds a mini can of Pepsi in the sole courtesy of the Shoe Surgeon.

Light Up Your Run with Garmin Forerunner 165 Series
“With personalized training plans, advanced running and recovery metrics and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line.” –Dan Bartel, Vice President of Global Consumer Sales, Garmin

Adidas Revamps Supernova Franchise + Adds Men’s and Women’s Apparel
The Supernova franchise includes the Supernova Rise, with two new models, the Supernova Solution and Stride, complemented by matching apparel for men and women.