Five Realities Of A Direct-To-Consumer World
Direct-to-consumer (DTC) retailing has become reality for most active-lifestyle brands, but as consumer shopping habits rapidly shift, many are finding out that retail is tougher than they thought.
Performance Data 2.0
How a Fortune 500 diagnostics giant is revolutionizing performance data… and turning the average Jane and Joe into a competitive force.
Technogym Donates 600 Pieces of Olympic Games Equipment
Wellness and fitness company Technogym donated 600 pieces of fitness equipment through the “Let’s Move for Rio” social campaign.
Hometown Heroes
Shop 412 Co-owners, the Kinkela brothers, are setting a new standard for what it means to be a local retailer.
Xenith Blames Recall On Missing Chemical
The upstart football helmet company said its failure to use a “flex additive” makes 5,900 helmets it shipped as recently as mid-May vulnerable to cracking.
Cassie Tweed Design Director Osprey Packs
Cassie Tweed has advantage over the competition when it comes to designing gear at Osprey Packs.
Size Matters
Hunting Packs Shrink with Smarter Designs to Carry the Catch. By Eugene Buchanan Like the turning leaves, the hunting category isn’t immune to changes trending in other outdoor categories. This year’s sportsmans trends focus on revamped packs, including everything from specialized women’s features, bells and whistles for accessories, new color schemes, a less-is-more renaissance and […]
Parents Poised to Spend Less on Kids’ Sports
A new survey from American Express suggests sports will lose market share to other extracurricular activities, which are losing share to technology.
Cashing In On Street Cred
Why more brands are seeking product collaborations with urban boutique retailers.
Trend Spotting at Rio 2016: How Aerodynamic Are Nike’s Track & Field Uniforms?
Nike’s tiny “AeroBlades” are drawing attention, but are they making a difference at the Olympics?
First Take: Under Armour Does Couture
How far can a core athletic or outdoor brand push the stylish designs before muddying its image in the eyes of true athletes?
Trend Spotting at Rio 2016: Nike’s Olympic Jacket and Under Armour’s $1,200 Leotard
Team SGB is binge watching the 2016 Olympic Games this week and next, not only for the athletes and great competition but also to scope out which active lifestyle brands are gaining attention on primetime television.
Trend Spotting at Rio 2016: Swim Brands to Watch
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
SGB 40 Under 40 2016: Who Took Home the Crystal?
Check out photos from our ninth annual SGB 40 Under 40 Event at the St. Regis Deer Valley Resort in Park City, Utah.
