How I Hydrate
What the @#$% to drink when you run 100 miles. By Don Reichelt There’s an old saying in ultrarunning that should clue participants into the challenges ahead: “If you’re feeling good in an ultra … don’t worry, it will pass.” A lot of things can go wrong when someone commits to running 100 miles, and […]
Jason K. Lippenberger, SGB 40 Under 40 Class of 2016
Vice President, Investment Banking | D.A. Davidson & Co. Jason is originally from Marin County, CA where he was active in the Boy Scouts and enjoyed hiking and biking around Mill Valley and on Mount Tamalpais. After college at Claremont McKenna, Jason moved to San Francisco, CA where he worked at Bear Stearns in investment […]
Hydration Runneth Over
For active lifestyle consumers on the go, quick and easy hydration for the trail, ride and work is a must. By M.T. Elliott Bringing water with you has never been easier, nor has collecting more along the way. Hydration-pack brands are working with new mesh materials to add stretch and lessen loads, while the reservoirs […]
Aaron Liebert, SGB 40 Under 40 Class of 2016
CEO | Rally House Aaron began working for Kansas Sampler, the original retail concept of Rally House, when it was just a mail order company in his family’s basement over 25 years ago. Prior to rejoining the family business in 2009, Aaron attended George Washington University and spent 12 years in Washington, DC developing luxury […]
Banning Barefoot, Adding Xero
A footwear designer flips the script on minimalist shoes to secure shelf space alongside outdoor giants. By Jahla Seppanen Feel The World Inc., better known as Xero Shoes, was put on the map at the precipice of the barefoot running phenomenon thanks to an eclectic appearance on the TV show Shark Tank. The brand initially […]
Kim Lewis, SGB 40 Under 40 Class of 2016
Vice President, Omnichannel Marketing, Golfsmith International Kim leads the award-winning omni-channel Marketing group at Golfsmith International, responsible for brand execution and experience across all customer touchpoints. Her responsibilities include overseeing brand and creative, ecommerce, media, CRM, digital/social/email marketing, PR, direct mail, private label credit, community engagement, field marketing and store environment across the Golfsmith USA […]
A Look at 2017 Street Style at the Agenda Show
The Agenda Show, held June 29-30, 2016 in Long Beach, CA, is a breeding ground for boutique sneaker, skate and surf shop retailers with a killer eye for the street styles that will define 2017. Among the retailers in attendance were Sole Classics — a Columbus, OH urban retailers notorious on social media for its highly […]
Brandy Lamb, SGB 40 Under 40 Class of 2016
Senior Brand Manager, Mountain House | OFD Foods Several years after graduating from Saint John’s University, Brandy ventured off to San Diego and plunged into surfing and snowboarding. While there, he accelerated his brand marketing career working at the WD-40 company and launched several product lines used by tradesmen and action sports professionals and enthusiasts. […]
Russell Laeding, SGB 40 Under 40 Class of 2016
Divisional Merchandise Manager, Fishing & Marine, Academy Sports + Outdoors Native to rural East Texas, I was afforded the freedom of running amok in the outdoors with my older brother. My father encouraged an active lifestyle of camping and waterfowl hunting and I encountered the breadth of the country sleeping in a camper as we […]
Despite Bankruptcy, Employees Praise Sports Authority
15,000 jobs to be lost, but no pitchforks and torches here. We look at why the sporting goods retailer still gets favorable reviews.
The Andy Warhol of Activewear
How legging brand GoldSheep got in the gymbags of style makers and celebrities to become an underground sensation. By Jahla Seppanen Consumers and retailers alike are constantly on the hunt for the next big brand or apparel essential. In a snap you see celebrities all sporting the same plain white tennis shoe or cropped […]
Grant Knudson, SGB 40 Under 40 Class of 2016
Global Head of Footwear & Accessories | Cobra Puma Golf Since joining Cobra Puma Golf in 2012, Grant has helped grow the global footwear business leading the design, creation, development and go-to-market strategy for a footwear range that has received rave reviews. Prior to joining Puma, Grant held positions at the Adidas Group, including product […]
Are Smart Shoes a Dumb Idea?
In the race to create fit-tracking footwear, we break down the specs we want and what Under Armour, Lenovo and other brands are promising to offer.
Baseball Built for You
New rules, needs and tastes churn out more tailored diamond sport gear. By M.T. Elliott Baseball is a team sport, but its gear is becoming highly individualistic. As the next generation of athletes hits the field, they’ve grown accustomed to custom products. Their size … their color … their personality. They expect no different in […]
Jeremy Howlett, SGB 40 Under 40 Class of 2016
Co-Founder, Director of Marketing | Altra After finishing his education, Jeremy entered the world of finance and shortly transitioned to grassroots marketing strategy. While running his own digital marketing agency, he set off on the adventure of a lifetime with Golden Harper and Brian Beckstead to bring Altra to life. They did this in one […]
