Soaking With Style
Consumers are looking for their water sandals to do more than just manage a river bed, and that includes enabling them to tackle other nearby activities as well as socialize.
The Fastest Growing Active Brands
Inc. 5000 list includes Yeti Coolers, Oiselle and other industry brands to watch.
Flood Relief Through Footwear
How a Fleet Feet owner became the liaison for Baton Rouge flood relief during the busiest retail month of the year.
Which NFL Teams Are Fans Most Excited About?
Broncos, Panthers retail sales are up, but so are a few sleeper teams.
New York Fashion Week 2016
Is the athleisure trend fading? By Jahla Seppanen New York Fashion Week began its semi-annual show September 7, and for the next week will feature more than 300 designers showcasing 2017 Fall/Winter styles. From this list, SGB has its eye on about one tenth of the collections, which have historically used sportswear or athletic inspiration […]
Godfathers Of The Club Industry Predict 2017/18 Changes
Niche workouts, gym identity and member retention will drive success ahead. By Jahla Seppanen The International Health, Racquet & Sportsclub Association (IHRSA) reported that worldwide revenue for the club industry reached $81 billion in 2015 with more than 187,000 health clubs serving some 151 million members. These numbers are growing, but two veteran names in […]
Fan Psychology Is Changing Sports Licensing
When it comes to selling sports licensed products, it’s important to look at the consumer differently from your average shopper.
One-On-One With Raphael Peck, President, Fanatics Branded
President of Fanatics Branded portfolio sees selling opportunities as micro-moments.
One-On-One With Brian Mecham
SGB sits down with new Salewa North America GM Brian Mecham to talk about one of Europe’s largest outdoor brand’s deliberately slow and steady pace.
Adidas Creates Apparel Collection Around Pre-Game Rituals
The line is expected to account for 50 percent of Adidas brand’s overall athletic apparel business within 18 months while helping set a “new brand identity.”
2017 Outdoor Backpacks Get Smart, Simple And Sleek
Brands broaden their consumer view while tightening their designs. By David Clucas Backpacking saw a bit of upswing in 2016 thanks to flurry of media coverage over the past few years — whether it be the movies like “Wild” or a “A Walk in the Woods” or the National Parks celebrating their 100th birthday. At […]
Cory McCall and Rob Gasbarro Co-Owners, Outdoor 76
Talking beginnings, business and brews with the new faces of outdoor retail. By Courtney Holden With backgrounds in civil engineering and real estate, Cory McCall and Rob Gasbarro, co-owners of the Franklin, N.C.-based outfitter Outdoor 76, aren’t your typical industry retailers. And they’re using that to their advantage. Although they have just six years of store ownership under their […]
Turning The Tables On Athleisure
Instead of making a non-performance piece look sporty, performance products are being made to look like everyday clothes.
Should Brands Follow Birkenstock In Cutting Off Amazon?
Can MAP policies work with the online retail giant or must brands go cold turkey?
