Houdini Amplifies Sustainability Commitment; Partners with Polartec
Houdini Sportswear amplified its sustainability commitment at ISPO, previewing its 2023 Planetary Boundaries Assessment, due in Q1 2024 and debuted a collaboration with long-term partner Polartec.
Dick’s Partners with Notre Dame Athletics
Dick’s Sporting Goods signed a multi-year partnership agreement with Notre Dame Athletics to become its official sporting goods retailer.
Dakine launches Winter 2024 Signature Series
Dakine launched its winter signature series of packs, gloves and mitts, designed in collaboration with snowboarding and ski athletes Sam Taxwood, Louif Paradis, Jill Perkins, Karl Fostvedt, and Sammy Carlson.
UYN Sports signs Bode Miller as U.S. Ambassador
UYN Sports, the manufacturer of technical apparel, footwear and accessories, named alpine ski racer Bode Miller as U.S. brand ambassador.
Grundéns Using Compostable Bag for Apparel Line
The new Velo bag, which can decompose within a year, to replace plastic poly bags.
New Era Partners with Lone U.S. Formula 1 Team
New Era reportedly inked a long-term headwear partnership with the MoneyGram Haas F1 Team for the 2024 season and onwards.
Jogology Builds on Run Community, Supports Speciality Run Retailers
The sock brand “prioritizes supporting and fostering the growth of its valued retail partners.”
Tailwind Nutrition launches Rapid Hydration Drink Mix
Tailwind Nutrition launched Rapid Hydration, a natural electrolyte drink mix with a blend of electrolytes and Vitamin C to optimize hydration during workouts or the day.
Front Runner Dometic Drops Toyota Sequoia Roof Rack Kits
Front Runner Dometic dropped three new Toyota Sequoia Roof Rack Kits—Slimline II, Slimsport and the Lightbar Ready Slimsport—to work with 2023 models.
Pentland Brands Drives 100-1-0 Sustainability Ambitions
Pentland Brands reported it has partnered with Segura, a UK-based software solutions provider, to map its entire multi-brand, multi-tier supply chain—from the first tier to raw materials—across its global operations.
JD Sports and Finish Line Introduce Same-Day Delivery
JD Sports and its sister retailer, Finish Line, announced plans to launch same-day delivery across its more than 500 stores in the U.S.
New Balance to Sponsor Australian Open
New Balance signed an agreement to become the official Performance Apparel and Footwear supplier to the Australian Open and United Cup.
Nike and BSN Sports partner with The Frontier Conference
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
Vimazi adds pace-tuned walking shoe to collection
Vimazi released its first pace-tuned walking shoe, the Z90, which joins the brand’s road and trail pace-tuned running shoe collection.
Solo Stove partners with Snoop Dogg on Limited-Edition Collection
Solo Stove announced that Snoop Dogg will be the company’s official “smokesman” to support its mission to eliminate smoke from backyards.
