Nominate Your Innovators of the Year
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.
Expanding the Water-Repellent Arsenal
Consumers call for less chemically intensive durable water repellency (DWR) in jackets.
Live at Outdoor Retailer Summer Market 2016 – Day 0
While the trade show floor doesn’t open until today , Outdoor Retailer Summer Market kicked off Tuesday with plenty of events on the so-called “Day 0.”
Tae Kim Founder & Creative Director Alite Designs
Bringing the Fun of a Slumber Party to Camping By Courtney Holden Camping has gotten a bad rap in recent years with outdoor brands driving home the message that sleeping in a tent has to involve some suffering, or at least mild discomfort, to really count. Today’s consumer, however, isn’t looking to “endure” a night away from home. […]
Misdefining Millennials
Is the active lifestyle industry missing the mark with these influential consumers?
Claire Wood, SGB 40 Under 40 Class of 2016
Claire is passionate about the active lifestyle industry despite the tough days. She is a world traveler, forming lasting friendships with colleagues while working hard to strive for life balance.
POS Systems That Deliver
The Latest Point-of-Sale Technologies Meet Customers Anytime and Anywhere. By David Clucas Retail point-of-sale (POS) systems, which long ago made a big leap beyond the cash register, are again evolving to the next level. The latest technologies in the space not only track sales and inventory, but will also work hand-in-hand with retail marketing and merchandising […]
George Ward, SGB 40 Under 40 Class of 2016
George was born in Leicestershire in the U.K. As a teenager his family moved to Southern California where George fell in love with the beach lifestyle.
Sole Code: How Michelin Secured its Name in Outdoor
Drawing from tire tread, Michelin and Northwave leak their new hybrid MTB footwear to SGB. By Jahla Seppanen Over the last two-and-a-half years, one of the three leading tire manufacturers in the world has stamped its name on the sole of outdoor footwear. Michelin, the 127-year old French-born company that took to making bicycle tires […]
Fabrics Primer 2016 – Part 1
We’ve assembled the ultimate crib sheet on the newest materials to scope out at ORSM 2016.
Sarah Townes, SGB 40 Under 40 Class of 2016
Sarah Townes has 18 years of marketing and advertising experience working with a range of global consumer brands.
ORSM 2016 Schedule: Time To Network, Learn and Enjoy!
A rundown of the must-do and must-see attractions at this year’s Outdoor Retailer Summer Market.
Lindsey Sweeney, SGB 40 Under 40 Class of 2016
Divisional Merchandise Manager, Athletic and Kids’ Footwear | Academy Sports & Outdoors Lindsey grew up in Massachusetts and is a huge fan of all Boston teams (Red Sox, Celtics, Patriots, and Bruins). Lindsey always wanted to work in the sporting goods industry. The first 15 years of her career were with Adidas where she gained product, marketing […]
