SGB Today

Tommy Bahama MLB Apparel Is Back For 2017

Additionally, the brand will debut two new in-stadium retail spaces this season, in the Atlanta Braves’ SunTrust Park and the San Diego Padres’ Petco Park.

Does Hockey Need The Olympics?

The NHL had allowed its players to participate in the past five Olympics dating to 1998, giving the Winter Games pro-level star power akin to the NBA players who participate in the Summer Olympics to showcase the league and the sport.

Duke Sues Smack Apparel Over Grayson Allen Shirt

The university said the shirt, which refers to Allen’s reputation for tripping opponents, is in violation of the NCAA rules preventing companies from profiting off college athletes.

Check Out The Boston Marathon Shoes

The Boston Marathon is coming! See limited-edition models honoring the legendary event from Adidas, Saucony, Brooks, Asics, Nike, Skechers, Altra, New Balance and Oofos.

China’s Hottest Grandpa Is The New Face Of Reebok

A pioneer of so-called “body sculpture,” Wang Deshun’s chiseled physique and youthful good looks brought him international acclaim after he took to the catwalk at Beijing Fashion Week in 2015.

Boa Ramps Up Consumer Outreach

SGB talked to Boa VP of Marketing Scott Mavis about the company’s new logo and tagging as well as its first major consumer-driven push.