SGB Today

Adidas Honors Jackie Robinson

To celebrate the 70th anniversary of Jackie Robinson breaking baseball’s color barrier on April 15, 1947, Adidas unveiled a special edition baseball cleat and turf trainer and announced a new field at Robinson’s alma mater, John Muir High School in Pasadena, CA.

The Next Big Biomarker

The list of essential training information for endurance athletes has expanded to hemoglobin levels, which Ironman champ Ben Hoffman tracks “virtually every day.”

L.L.Bean Tries Limited-Edition Fashion

Mimicking the hype of a retro Jordan launch, L.L.Bean for the first time in its 105-year history unveiled its first set of small-batch-edition duck boots. Special-editions will roll out monthly throughout 2017 in limited quantities.

Socks For Mud Runners?

Runners are seeking more versatility in their socks, with some looking for options to take on the trail or obstacle course and others looking for more style for that jaunt to the local café. See the latest socks from Balega, Swiftwick, Smartwool, Thorlo and Feetures!

Carhartt And ’47 Merge Work And Fandom

Year one of the Carhartt and ’47 Outwork X Outroot collaboration features gear exclusively centered on the Boston Red Sox and the Detroit Tigers.

Brace Yourself

Bryan Smeltzer, general manager of Zamst U.S., explains why “support is perhaps the fastest-growing category in sporting goods.”

Tommy Bahama MLB Apparel Is Back For 2017

Additionally, the brand will debut two new in-stadium retail spaces this season, in the Atlanta Braves’ SunTrust Park and the San Diego Padres’ Petco Park.

Does Hockey Need The Olympics?

The NHL had allowed its players to participate in the past five Olympics dating to 1998, giving the Winter Games pro-level star power akin to the NBA players who participate in the Summer Olympics to showcase the league and the sport.