SGB Today

Second Class Of American Hiking Society’s Nextgen Trail Leaders Announced

SILVER SPRING, MD — American Hiking Society is pleased to announce the second class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from all walks of life and across the country. With American Hiking Society, NextGen Trail Leaders will champion diversity in the outdoors and fight to protect our public lands, […]

Hyperlite Mountain Gear Names rygr U.S. Public Relations Agency of Record

BIDDEFORD, Maine (Jan. 9, 2019)— Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. rygr will drive Hyperlite’s public relations efforts in the United States, effective Jan. 1, 2019. “Hyperlite […]

Buck Knives Partners with Taylor Guitars

Buck Knives, leader in sports cutlery, is excited to partner with Taylor Guitars, one of the world’s leading manufacturers of premium acoustic guitars, and take part in their efforts using a sustainable supply model for genuine Ebony handles on its key heritage products.

FlexIt – Pay as You Go Gym App – Announces Availability in Seven Markets

Mobile app announces that users can now work out at gyms in New York, New Jersey, Chicago, Washington D.C., Maryland, Virginia and Phoenix – and only pay for the time they use FlexIt – the mobile-based solution that allows users to only pay for the gym time they use – announces the launch of its app, […]

Velocity Outdoor to Exhibit at Safari Club International Convention

Velocity Outdoor will be exhibiting at the 2019 SCI Annual Convention in Reno, Nevada January 9-12, 2019 at the Reno-Sparks Convention Center. On display will be the Benjamin Bulldog and the Benjamin Airbow along with Ravin Crossbows. The Benjamin Bulldog is the premium hunting airgun of Velocity Outdoor. The Bulldog .357 air rifle is lighter, […]

PADEL Demonstration Court Featured at the 2019 Racquet & Paddle Sports  Show Preview, Jan. 23-25, at the Orange County Convention Center

NORWALK, Conn. (Jan. 7, 2019) – Attendees of the inaugural Racquet & Paddle Sports Show Preview, Jan. 23-25 and co-located with the PGA Merchandise Show in the Orange County Convention Center in Orlando, will be able to watch professional padel demonstrations, participate in on-court padel playing opportunities and learn more about the sport while exploring […]

Wigwam Socks Announces Search for 2019 #TeamWigwam

PAIGE BOUCHER Sheboygan, WI. (January 7, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, has announced it is searching for Wigwam brand ambassadors to wear and represent their socks and the Wigwam brand during the current year. The program, called #TeamWigwam, will include a diverse group of approximately 12 of athletes, […]

Frabill Honors Dale Stroschien, Walleye Whisperer

Plano, IL (Jan. 7, 2019) – Dale Stroschein is a jack-of-all-trades and a master of walleye. Leaving no stone unturned, Dale has done it all in the word of Walleye fishing. Dale’s credentials include guiding, pro tournament angler, world record holder, hall of fame legendary angler, seminar speaker, television personality, product developer, and pro staffer. […]