SGB Today

Q&A With Icebreaker Founder, Jeremy Moon and Chief Brand & Product Officer, Carla Murphy

By Teresa Hartford Icebreaker has always looked to nature for the solutions—nature is an unending source of innovation and adaptation—and relentlessly searches for better, more sustainable solutions to continuously improve where they can. As pioneers of natural performance clothing, Icebreaker set out to offer something different in the outdoor industry—clothes to wear in nature that […]

Filson And Merrell Launch Sandal Collaboration

Men’s and women’s sandal now available in Filson stores, Filson.com and Merrell.com Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell, making innovative […]

Fender And Louisville Slugger Hit A Grand Slam To Start The 2019 MLB All-Star Game

Music and Sports Icons Collaborate on Co-Branded Product and Artist Charity Auction, Combining Best of Music and Baseball. Fender Musical Instruments Corp. (FMIC) and Louisville Slugger today announced their collaboration to celebrate the 2019 Major League Baseball® All-Star Game hosted in Cleveland, Ohio. Paying homage to the home of the Rock & Roll Hall of […]

Sustainability … AI Smart Material

Beatrice Sangster-Bullers used a mixture of sustainable materials including Singtex, made from coffee grounds, (Singtex presented the brand’s technology at last month’s OR Summer Market) and SympaTex reclaimed nylon—an alternative to Goretex—to create an apparel collection integrating artificial intelligence into garments. Beatrice’s collection called The Order of The Singularity, showcases how smart materials can be […]

Happy 4th Of July!

“The essence of America — that which really unites us — is not ethnicity, or nationality, or religion. It is an idea — and what an idea it is: that you can come from humble circumstances and do great things. That it doesn’t matter where you came from, but where you are going.” —Condoleezza Rice ••• From […]

Wigwam … No Fiber Left Behind

By Teresa Hartford Looking at the landscape and being stewards of the environment, Wigwam has always been forward-thinking in the steps they have taken to be conscious of the company’s footprint on the environment—sourcing yarns from domestic spinners, using solar power and the energy harvested for water processing in manufacturing, plant-based yarn dyes that are […]

Trek And Voxwomen Partner To Provide Free Broadcast Of Giro Rosa

Trek and Voxwomen have partnered to bring the 2019 Giro Rosa to cycling fans around the world, providing a free hour-long broadcast of each of the race’s ten stages. The episodes will air online shortly after the conclusion of the day’s Tour de France stage and will include English commentary, stage previews with Trek-Segafredo directors […]

Pelican Dayventure Backpack Cooler Wins Two Best New Product Awards At Outdoor Retailer Show

Pelican Products, Inc., the industry leader of high-performance protective cases and coolers, is proud to have received not one, but two Best New Product Awards at Outdoor Retailer Summer Market 2019. Winning awards from both BestProducts.com and Business Insider, the new Pelican Dayventure Backpack was celebrated for its thoughtful design that makes both utility and […]