SGB Today Outdoor
Legendary Innovator Gert Boyle: Spanning Generations
The First Lady of Innovation was more than an industry icon and philanthropist. She was a model for the power of the pioneering spirit—venturing into the unknown with vision and determination and leading by example for others to follow.
Polaris 2025 Snowmobile Lineup Features New Technology, Model Upgrades
Highlights include Polaris’ patented Dynamix suspension technology, RMKs up to seven pounds lighter, Patriot 9R engine expanded into trail and crossover models, widetrack 650 Titan Adventure, and SnowCheck customization program.
Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.
Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories
Browning Adds Lightweight Basin Series Camp Furniture to Line
The Browning Basin Table and Chair were developed for outdoor adventurers and campers who favor a small, lightweight camping footprint and portable outdoor furniture.
Tumi Introduces New Silhouettes in 19 Degree Aluminum Collection
This latest chapter in Tumi’s Essentially Beautiful campaign highlights the newest 19 Degree Aluminum styles, including the Backpack, the Compact Carry-On, the Briefcase, and Minaudiere.
Light Up Your Run with Garmin Forerunner 165 Series
“With personalized training plans, advanced running and recovery metrics and 24/7 wellness monitoring, these user-friendly smartwatches include impressive tools to help you cross the finish line.” –Dan Bartel, Vice President of Global Consumer Sales, Garmin
Garmin Awarded No. 2 Spot on Forbes Best Large Employers List
Garmin with awarded the No. 2 spot by Forbes on its 2024 America’s Best Large Employers list, the company’s highest ranking to date, and the highest among tech companies.
Nalgene Outdoor Debuts Psychedelic Bottle Collection
The limited-edition Botanicals collection gets “groovy” with nature-inspired, psychedelic art designs in sync with wellness and fashion trends.
Canada Goose x KidSuper Launch Capsule for NBA All-Star 2024
Brand taps fellow Canadian and NBA All-Star, Shai Gilgeous-Alexander to launch the campaign as the company’s newest global brand ambassador.
Brunt Workwear Moving into Wholesale Market to Expand Reach
On the heels of its third straight year of triple-digit growth, Brunt said it is breaking from its DTC exclusivity with 23 wholesale partners across the U.S.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
Outdoor Master Signs Snowboarding Star as Brand Ambassador
Outdoor Master, the outdoor gear brand and an official supplier to the US Ski Team, signed Noah Victor, the 21-year-old snowboarding sensation, to its team of brand ambassadors for the third consecutive year.
Garmin Changes the Game for Live Sonar Deep-Sea Fishing
“Anglers have never seen live sonar images at depths like this or at this speed—truly a game-changer for deep-sea sportfishing.” —Dan Bartel, Vice President, Global Consumer Sales, Garmin
Columbia’s Omni-Heat Infinity To Support U.S. Return to the Moon
“Our ongoing partnership with Intuitive Machines has the potential to drive even more innovation for our brand.”—Joe Boyle, Brand President, Columbia Sportswear
