SGB Today Apparel
Athleta adds Katie Ledecky to Power of She Collective
Ledecky, as a member of Athleta’s Power of She Collective, will participate in product wear testing across Athleta’s assortment, wear Athleta as her apparel brand outside the water and appear in key Athleta campaigns.
Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories
BSN Sports Inks Athletic Apparel Supplier Deal with Arena Football League
The company said all 16 AFL teams will wear BSN Sports’ newly designed Victory Red Zone Elite uniforms for home and away games when the league makes returns to play in arenas nationwide this April.
Puma Becomes New Kit Supplier of RB Leipzig
Puma signed a long-term partnership with Bundesliga football club RB Leipzig to equip all men’s, women’s and youth teams from the 2024/25 season onwards.
Skechers Partners with Vexx on Limited-Edition Collection
Known to the world as Vexx, Vince Okerman’s “doodles” take their inspiration from various sources, including the legendary American artist Keith Haring.
Puma partners with F1 Academy, Champions Women in Motorsports
“Puma’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of females in sport, specifically Motorsport.” — Maria Valdes, Chief Product Officer, Puma
Canada Goose x KidSuper Launch Capsule for NBA All-Star 2024
Brand taps fellow Canadian and NBA All-Star, Shai Gilgeous-Alexander to launch the campaign as the company’s newest global brand ambassador.
Blain’s Farm & Fleet Recognized by Forbes as Best Employer for Sixth Consecutive Year
“Realizing this survey is based on evaluations from our associates and neighbors, I am incredibly proud of their enthusiasm for this company, six years in a row.” —Mark Hasting, President, Chief Commerce and Operating Officer, Blain’s Farm & Fleet
New Era Cap Introduces 2024 Collections for MLB Season
Each team will tell its franchise story by the design of its batting practice cap.
Arvin Goods Sock Collection Leads Change in Sustainable Production
The latest launch features crew socks made from 79 percent recycled materials, including 43 percent recycled polyester and 36 percent Recover recycled cotton fiber, saves up to 18 gallons of water per pair compared to a pair made with conventional cotton.
Puma Hoops and Lamelo Ball Accelerate the Game with Porsche Collab
In collaboration with Porsche, Puma Hoops and LaMelo Ball will release the Puma x Porsche Collection on February 17 fusing basketball with auto excellence.
Columbia’s Omni-Heat Infinity To Support U.S. Return to the Moon
“Our ongoing partnership with Intuitive Machines has the potential to drive even more innovation for our brand.”—Joe Boyle, Brand President, Columbia Sportswear
Adidas x Patrick Mahomes Drop the Mahomes 2 Collection
“Mahomes 2 has been years in the making and is the result of unparalleled collaboration between Mahomes and our industry-leading designers to create a premium, unique collection.” —Chris Murphy, Senior Vice President, Brand Marketing, Adidas
Huk Performance Fishing Apparel Introduces Mossy Oak Stormwater Pattern
The Mossy Oak Stormwater pattern represents what every fisherman respects—stormy waters, choppy seas, swirling gray skies, and charging swells.
Primal Partners with the National Cycling League
Through the agreement, Primal is the exclusive pro-tour cycling apparel provider for NCL’s Denver Disruptors, Miami Nights and Atlanta Rise.
