New Era Cap, LLC announced a multi-year product agreement with the U.S. Olympic and Paralympic Teams, joining a group of licensees in creating sportswear for Team USA for the Olympic and Paralympic Games Paris 2024, Olympic and Paralympic Winter Games Milan 2026 and the LA28 Games, including LA28 Games product.

New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams through their experiences in Paris. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.

“We are excited to be expanding our relationship with Team USA, reflecting not only New Era’s legacy in the American sporting scene, but our brand’s global influence on fashion and culture,” said Todd Sokolowski, Director of Licensed Products at New Era Cap. “The honor of earning the title ‘Olympian’ or ‘Paralympian’ is a moment fit for glory, and New Era is proud to equip the inspiring U.S. team with headwear and apparel as they chase the podium in Paris.”

Throughout the spring and summer, athletes who make the Olympic and Paralympic teams received Team USA-branded New Era caps embroidered with the tagline “Made It” on the underside of the visor.

At the Team USA “Welcome Experience” at the Paris Games, athletes will receive three additional New Era caps, including a bucket hat, a beret, and a trucker-style cap, exclusive to the Olympians and Paralympians.

“The athletes have been waiting their entire lives for this moment, and we don’t take that lightly,” said Peter Zeytoonjian, SVP of Consumer Products of the U.S. Olympic & Paralympic Properties (USOPP) and LA28. “It is our responsibility to make the experience as special as possible with the best brands, like New Era, to help us support them achieve their dreams.”

New Era also announced six brand ambassadors for the 2024 Paris Olympics, including Claire Curzan (Swimming), Shawnti Jackson (Track and Field), Ilona Maher (Rugby), Gerek Meinhardt (Fencing), Fred Richard (Gymnastics), and Jayson Tatum (Basketball).

Photo courtesy New Era Cap