The National Football Foundation (NFF) unveiled a new campaign that encourages people to tell why football matters to them. Led by Jerry Jones and Jeff Immelt, the campaign, called Football Matters to Me, will provide people from border-to-border and coas
Tag: Trade
Study: Exercise as Effective as Heart Disease Medicine
Exercise may be as effective as medication in preventing diabetes and repeat heart attacks, and it is potentially better than medication for averting additional strokes, according to new research…
New Online Store Offers Prescription Eyewear for Outdoor Enthusiasts
SaltCityOptics.com, which focuses on selling prescription eyewear to skiers, cyclists, hikers, skateboarders and other active outdoor enthusiasts, announced its has opened for business…
Telluride Venture Accelerator Accepting Applications for Second Competition
The Telluride Venture Accelerator (TVA) has begun accepting applications from outdoor product companies for its second annual competition. Up to six companies will be chosen to receive $25,000 in seed funding, free services from Google, Microsoft and Amaz
August Golf Rounds Improve
According to PGA PerformanceTrak, August 2013 golf rounds played were up 3.6 percent and days open were up 0.3 percent compared with August 2012…
South Korea’s Black Yak Acquires Nau From Horny Toad
Black Yak Co. Ltd, one of South Korea's leading outdoor companies, has acquired the Portland, OR-based apparel brand Nau from Horny Toad and retained Nau Founder and GM Mark Galbraith to help run the company as an independent, wholly-owned subsidiary
300 Turn Out for Timberland Service Project at OIA Rendezvous
More than 300 outdoor industry executives helped clean up the Tijuana River Valley Monday as part of the 15th annual Rendezvous Service Project Sponsored by Timberland…
Atomic To Launch First Ski Apparel Line
Atomic, long known for its alpine skis, is entering the apparel business for the first time in its nearly 60-year history. The Austrian ski maker said the new line will be available in European and North American stores in time for Winter 2014/15…
ICSC Forecasts Holiday Sales Will Outpace 2012 Rate
The International Council of Shopping Centers (ICSC) is forecasting a 3.4 percent increase in sales for the traditional November-December holiday period, even though retailers are expecting a more modest spending season…
Sport Chalet Seeks Investors to Accelerate Strategic Initiatives
Sport Chalet, Inc. demonstrated the high cost of sustaining a high-tech/high-touch retailing model last week when it announced it had engaged an investment bank to scout investors needed to implement its strategic plan…
Belowzero Parent Broadens Apparel Offering with Acquisition of Zimtstern
Sports-Pool AG, a Swiss company that produces and markets the Belowzero brand of ski and snowboard apparel, has acquired Zimtstern, a leading provider of snow, bike and street wear in the German-speaking market….
Core Apparel Brand Stio Retains Backbone Media
Stio, the Jackson Hole, WY, based lifestyle apparel brand, has retained Backbone Media to lead its public relations efforts in North America.
Srixon Resigns Graeme McDowell to PGA Tour Staff
Graeme McDowell has agreed to terms on a multi-year contract extension with Srixon to remain a member of their PGA Tour staff. Winner of the 2010 U.S. Open and a nine-time winner on the European Tour, McDowell will continue to play Cleveland woods, Srixon
Columbia Sportswear Names Billabong Exec to Head European Business
Columbia Sportswear Company finally appointed an executive to lead its lagging European business. Franco Fogliato, who has managed Billabong's European business since 2004, will start Nov. 4 as Columbia Sportswear's new SVP of Europe, replacing
New Balance to Sponsor IAAF Gold Label Maratona di Roma
New Balance announced today the signing of a multi-year sponsorship deal with the IAAF Gold Label Maratona di Roma. The company will serve as the official athletic footwear and apparel sponsor starting with the 20th anniversary Maratona di Roma, which wil
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal