Atomic, long known for its alpine skis, is entering the apparel business for the first time in its nearly 60-year history.
The Austrian ski maker said the new line will be available in European and North American stores for Winter 2014/15.


The Austrian company said the new line is designed for the fast-growing world of progressive all-mountain skiing, a reference to the growing number of skiers skiing both the front, or groomed, sides of ski resorts, as well as the back, or ungroomed, sides, where they increasingly go in search of undisturbed powder. While inspired by elite Freeskiing, the line is meant to be accessible to a broader range of skiers.

“This is a super exciting time for us at Atomic,” says Atomic USA commercial and sales manager for apparel and gear, Ryan Hardy. “We are about to reveal the results of three years of development. It’s a fantastic skiwear collection and the next step in delivering our strategy-We are Skiing.”

The line will feature what Atomic claims is the industry’s first foldaway shell using what Atomic has dubbed “Stormfold technology.” The feature enables skiers to quickly shed or add a shell layer depending on conditions. Atomic said its flagship Cliffline Stormfold jacket, for instance, features a PrimaLoft mid-layer and a storm shell that can be tucked away into a back pocket and can be easily accessed in seconds as the conditions demand.

In addition to Stormfold technology, Atomic said the line focuses on providing better ski fit, lightweight fabrics and climate control.


  • Ski Fit: Since skiers move in a unique way, Atomic ski pants and jackets are carefully cut and shaped to match specific skiing positions. They give extra room and stretch in the important areas skiers need, like over the knees and around the shoulders. This enhances freedom of motion in crouching, bending and turning.
  • Lightweight Fabrics: Atomic has worked with,Pertex and PrimaLoft to create a the lightest weight possible without sacrificing strength, durability and warmth.
  • Climate Control: The Atomic outerwear line addresses climate control by combining multi-layers, breathable fabrics and heat reflective materials in strategic areas. A clever take on venting, is realized with easy-to-reach vents at the front instead of under the arms. This results in an insulated top plus a convenient cooling option and free-flowing air on demand.


Atomic will unveil its new skiwear at the SnowSports Industries America trade show in January, 2014 in Denver, CO. It will then be immediately available for the 2014 winter season for selected retail partners in Austria, Czech Republic, Finland, France, Germany, Italy, Netherlands, Poland, Russia, Switzerland, United Kingdom and the United States.