SaltCityOptics.com, which focuses on selling prescription eyewear to skiers, cyclists, hikers, skateboarders and other active outdoor enthusiasts, announced its has opened for business.
The Salt Lake City company, which claims to be a first online retailer to specialize in the niche, carries brands such as Oakley, Smith, Electric, Von Zipper, SPY, Raen, IVI, Zeal and Arnette, has gone live.
“Whether you are from Salt Lake City, or any location where the outdoors is a part of everyday life, you will appreciate what we are trying to accomplish with SaltCityOptics.com,” said Steve Genzler, founder and CEO of SaltCityOptics.com. “Our employees not only know and understand eyewear; they have a passion for the outdoors and spend time in the mountains pushing our products to the limits. Our approach is to combine our collective history in the optical industry with e-commerce expertise and fanatical customer service to provide a customer experience that is different, and superior, to what currently exists in the market.”
Genzler, who served as a regional sales rep for Oalkey from 2007 to 2010, said he designed SaltCityOptics.com to fill a void in the market. Until now, he said, athletes had limited choices on where to get prescription eyewear that met their rigorous physical demands and most relied on the selection at a local optometrist or depended on the fashion-heavy e-commerce sites that didn’t focus on people who are cycling, running, fishing or a host of other outdoor activities.
“The SaltCityOptics.com staff is focused on providing options to an audience that has been largely ignored,” he said.
