A Memorandum of Cooperation was signed between the International Olympic Committee and the World Federation of the Sporting Goods Industry at the Olympic Museum in Lausanne.
Tag: Trade
Beachbody Retains OutsidePR for Performance Line Publicity
Beachbody, LLC has retained OutsidePR as its agency to supply publicity and event marketing support for the Beachbody Performance line throughout 2016.
Gu Energy Labs Selects Verde as PR Agency
Gu Energy Labs named Verde Brand Communications as its public relations agency of record.
Backbone Adds PR Talent
Backbone Media, which specializes in providing public relations and other services to active lifestyle brands, has added staff to its offices in Carbondale and Denver, Colo.
SIA to Move HQ Out West
The trade organization will make the decision by the end of June to move from its current Washington D.C. metro location in McLean, VA to one of “two snow industry hubs” out West.
Levi Strauss’ Fellowship Program Aims for More Sustainability in Apparel Industry
Levi Strauss & Co. launched its Collaboratory, an annual fellowship program for socially and environmentally conscious entrepreneurs who see design and sustainability as inextricably linked, and are working to create a more sustainable apparel industry.
Cycling Sports Group Promotes Dredge to Retail Post
Cycling Sports Group named Kelly Dredge Senior Experiential and Retail Marketing Manager for its North America Region…
Yakima Partners With New Sales Representative Agencies
Yakima Products, Inc., a leader in vehicle racks and cargo solutions, brought on two new sales representation teams to their U.S. sales force, making The Alpine Cowboy agency of record for the South Central territory and Mountain High Sales & Marketing the agency of record for the Great Lakes territory.
American Hiking Society Advocates Urban Trail Systems
American Hiking Society released a report advocating creation of trails as a way to address the many health issues facing the American public due to physical inactivity during a media event on Capitol Hill Sunday.
US Lacrosse Announces Creation of the Center for Sport Science
US Lacrosse announced the creation of the Center for Sport Science, which will serve as a national hub for the study and improvement of health in lacrosse
NFL Picks City of Angels for Super Bowl LV
The National Football League (NFL) selected the Los Angeles region to host Super Bowl LV.
SFIA Releases Snapshot of Brands Comitted to 2016 Leadership Summit
The SFIA issued a snapshot of the active lifestyle brands already committed to attend its 2016 SFIA Industry Leaders Summit, set to be held September in Denver, CO.
WSL Holdings to Acquire Majority Stake in Kelly Slater Wave Company
WSL Holdings, the parent company of the World Surf League (WSL), entered an agreement in principle to acquire a majority stake in the Kelly Slater Wave Company (KSWC).
TopGolf Entertainment Acquires Protracer to Build Media, Boost Engagement
Topgolf Entertainment Group (TEG) has acquired Protracer, the company that pioneered technology to track the flight of a golf ball, display its path in video and analyze shots hit.
OIWC Opens Nominations for Outstanding Women in Bicycle Industry
The Outdoor Industries Women’s Coalition (OIWC), the only organization focused on the inclusion of women in the outdoors from participant to CEO, issued its annual call for nominations for the Pioneering Woman Award and First Ascent Award in the bicycle industry.
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