Cycling Sports Group named Kelly Dredge Senior Experiential and Retail Marketing Manager for its North America Region.
Dredge, who was previously the Senior Global Event Manager for CSG, will work closely with the sales and brand teams to develop impactful in-store merchandising and an increased digital retail presence. She will also continue to hold responsibility for events both in North America and globally.
“Since Kelly started at CSG five years ago, she has been integral to the flawless execution of North American and Global events and we look forward to her bringing this excellence of execution and ability to create amazing consumer and customer experiences to all things retail,” said Hannah Parish, Marketing Director, CSG North America.
Dredge began her career as a marketing and event manager for IMG, the global event and talent management agency, where she spent seven years working with world-class athletes and managing top-tier professional events. Before coming to CSG five years ago, she was the marketing & special event manager for the San Francisco 49ers.
Cycling Sports Group oversees independent bicycle dealer (IBD) channel sales for Dorel Sports, which owns the Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and Sugoi brands. Dorel Sports is a segment of Dorel Industries Inc., (TSX:DII.B), which has annual sales of $2.7 billion.