Retailers and others attending the 6th annual On-Snow Demo/Ski-Ride Fest & Nordic Demo after the 2015 SIA Snow Show next February are encouraged to register teams to compete in the Rhythm Rally, a banked slalom race to benefit Adaptive Action Sports (AAS)
Tag: Trade

Finish Line Unveils Tech Store in The Mall at Millenia
The Finish Line, Inc. announced the grand opening of its newly revamped store within The Mall at Millenia in Orlando to include an enhanced in-store experience and the addition of the latest Nike Track Club shop-in-shop. The brand will also host several e
Sheex Sues 37.5 for Patent Infringement
Sheex Inc. sued Cocona Inc. for patent infringement, alleging that its Sleep 37.5 sheets infringe on two patents Sheex received in 2013 to protect inventions it developed through years of research and development. In response, Cocona told Sports Executive
Jay Leno Cancels SHOT Show Appearance
The National Shooting Sports Foundation announced that comedian Jay Leno, who was scheduled to appear at the SHOT Show State of the Industry dinner in Las Vegas, has cancelled due to pressure from anti-firearm groups…
Mako Grojup Hires New Rep for West Coast
The Mako Group announced they have hired Livia Szekely as their new west coast regional Sales Representative…

Ugg Launches Holiday Ad Campaign
Ugg Australia unveiled a multi-channel campaign, titled “Twinkling Lights,” created to showcase “how the holidays are full of magic” with a focus on a “glittering update” to the classic short boot…
Foot Locker Launches Holiday Ads
Foot Locker, Inc. unveiled four new, humorous commercials in support of the brand's third annual “Week of Greatness.” The 30-second spots star boxing legend Manny Pacquiao, WWE Superstar John Cena and NBA Stars James Harden, Tim Duncan and Derrick Ro
GoPro to Raise $100 Million in Secondary Offering
GoPro plans to raise $100 million in a secondary offering that will raise about $708 million for its current shareholders, including approximately $315 million for a trust controlled by founder Nicholas Woodman and his wife Jill Woodman, according to esti
Hillsound Equipment Welcomes Camille Egdorf to Fly Fishing Ambassador Team
Hillsound Equipment, the maker of winter and fishing footwear traction and gaiters, added fly fishing guide, Camille Egdorf, to the brand’s ambassador team…
HeavySwing Partners to Enhance Player Development
The Baseball Factory and Softball Factory will use HeavySwing’s original handle-weighted training bat as its Official Training Bat to train prospective college athletes proper swinging, stretching and strengthening techniques…
Bregal Partners Forms Arcus Hunting, Makes 1st Acquisition
Private investment firm Bregal Partners has formed Arcus Hunting LLC to serve as an acquisition and organic growth platform in the bowhunting and archery accessories category…
Pacific Brands in Talks to Sell Sports Brands
Pacific Brands confirmed a report that it is in talks to sell its Brand Collective business, which includes rights to the Dunlop, Slazenger and Everlast sports brands…
Clif Bar’s Decision to Drop B.A.S.E. Jumpers Spurs Debate
Clif Bar reinvigorated an industry debate about how brands should approach sponsoring athletes who participate in high-risk activities when Outside magazine reported it dropped five climbers from its athlete roster because they appeared in a film particip
Notogroup Survey Reviews Hiring Trends
Notogroup Executive Search reports that its annual survey of executives in the U.S. consumer product industry shows its becoming more difficult to fill executive and product positions as the job market heats up…
Navigant Forecasts e-Bike Sales to Hit 40M in 2023
Navigant Research expects global annual sales of e-bikes to grow from nearly 32 million e-bicycles in 2014 to over 40 million in 2023, according to a just released research report on the category…