Private investment firm Bregal Partners has formed Arcus Hunting LLC to serve as an acquisition and organic growth platform in the bowhunting and archery accessories category.

Arcus Hunting has completed its first investment through the acquisition of Dead Down Wind LLC, a scent control brand, with products designed to mitigate a hunter’s scent signature while in the field.

Consistent with our broader focus on enthusiast consumer brands, we have been developing for the better part of a year a targeted microtheme to build a leading branded player in the fragmented and growing bowhunting and archery consumables and accessories industry, said Bregal Partners Managing partner and co-founder Scott Perekslis.  We are thrilled to announce the formation of Arcus Hunting and to take the first step in our aggressive growth plan through the acquisition of Dead Down Wind, We believe the enthusiast nature of the category, the strong brand loyalty, and the growth of bowhunting and archery make this industry especially attractive.

Through our investment in Dead Down Wind, we gain a compelling entry point into a fragmented, enthusiast space, said Perekslis.   Scent elimination is used by more than 70% of bowhunters and is a key element of a successful hunt.

We are actively engaged in the pursuit of additional investment opportunities, with particular focus on complementary brands in scents and lures, food attractants, targets, decoys, and related categories,” added Perekslis.
This is an extremely exciting time for Dead Down Wind, said Dead Down Wind President Gary Reed.  We had our choice of partners and it was important for me to find someone who was knowledgeable, had a passion for the industry, and a reputation for shooting straight and doing what they said they would do.