Dakine has hired Akimbo Communications to oversee media relations…
Tag: Supplier
361 to Sponsor One Body One World (OBOW) Fitness Conference
361°, the Chinese-based athletic footwear brand launching in the U.S., is taking the helm as presenting sponsor of the One Body One World (OBOW) fitness conference Mar. 19 to 22 in New York City…
Starter and Villa Collaborate on Pop-Up for NBA All-Star Weekend
In celebration of 2015 NBA All-Star Weekend – Starter, owned by Iconix Brand Group, announced the “The Starter x Villa Clubhouse” a pop-up retail experience taking place at the Paramount Hotel in Times Square. The store is open from Feb. 3 to Feb. 15…
ACE Finds Activity Trackers Stuggle to Measure Complex Movements
An American Council on Exercise (ACE) study of five popular activity trackers has determined that they were ineffective at tracking steps for exercises involving complex movements such as sports, weight lifting or cross training…
Gildan Posts Q4 Loss
Gildan Activewear, the parent of Gold Toe, reported a loss $41.2 million, or 34 cents per share, in the fourth quarter. The loss was attributed to strategic pricing actions in its Printwear segment, which the company announced on Dec. 3, in order to rein
Adidas Sees Record Results in Germany, Austria and Switzerland
Adidas Group reported its combined sales in Germany, Austria and Switzerland hit the €1 billion mark for the first time in 2014…
Ecco Golf Signs Agreement with LPGA Tour Player Na Yeon Choi
Ecco signed LPGA Tour star Na Yeon Choi, who wore Ecco's award-winning BIOM Hybrid model en route to winning the Coates Golf Championship…
Iconix To Acquire Strawberry Shortcake Brand
Iconix Brand Group, Inc. signed a definitive agreement to acquire the Strawberry Shortcake brand and related intangible assets from American Greetings for $105 million in cash…
OBIT: OutDoor Show Co-Founder Knut Jaeger
Knut Jaeger, who helped establish the OutDoor Friedrichshafen and Outdoor Asia trade shows, died from heart failure Jan. 30 shortly after attending the rival ISPO Beijing show…
Norway’s Active Brands Locating NA HQ in Denver
Active Brands AS of Norway is opening its North American headquarters in Denver, according to a report by the Denver Business Journal…
Bend, OR Picked to Host 2016-17 Cross Country Nationals
USA Track and Field announced this week that Bend, Oregon has been chosen as the host city for the 2016 and 2017 USATF Cross Country Championships…
STX Signs Calgary Flames Center Jiri Hudler
Baltimore-based STX, LLC signed a multi-year contract with Jiri Hudler to represent STX in the National Hockey League (NHL)…
Pearl Izumi Casts Wide Net With New Ambassador Program for Runners
Pearl Izumi named 250 people to its new Run365 Champion ambassador team and said it continues to recruit more in a bid to have run ambassadors in all 50 states…
Founder Chip Wilson Steps Down from Lululemon’s Board
Lululemon Athletica Inc. Founder Chip Wilson announced that he is stepping down from Lululemon's board of directors. Under Wilson, Lululmeon became one of the fastest growing apparel brands in history and helped ignite the current athleisure trend…
USA Cycling Hires Korn Ferry to Find Next CEO
USA Cycling, the national sanctioning body for cycling competition, has retained the executive recruitment firm Korn Ferry to assist in the search for a new CEO to succeed Steve Johnson, who announced last month that he will step down from his post this f
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal