Ecco signed LPGA Tour star Na Yeon Choi, who wore its award-winning BIOM Hybrid model en route to winning the Coates Golf Championship, held this weekend at Golden Ocala Golf & Equestrian Club in Ocala, FL
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This victory marked the eighth career LPGA Tour title for Choi and moved her to No. 12 on the Rolex Ranking. Affectionately known as “NYC,” the 27 year old is among South Korea's most popular sports stars, having won the 2012 U.S. Women's Open Championship and 2010 Vare Trophy for lowest scoring average on the LPGA Tour.
“Na Yeon is an icon in Korea, which is among the largest and most important markets for Ecco Golf,” says Jesper Thuen, Sponsorship, PR & Event Manager – Ecco Golf Lab. “She's also admired globally for her engaging personality, outstanding style and exceptional talent.”
Choi, who turned pro in 2004, has claimed seven KLPGA titles, including two co-sanctioned LPGA Tour events. She represented Asia at the 2008 Lexus Cup and served as a member of the South Korean team during the 2014 International Crown.
Among the footwear Choi will showcase as an Ecco Golf Ambassador is the new BIOM Hybrid 2. It features an extra-thin midsole to bring golfers closer to the playing surface, as well as a dual-density TPU outsole that is harder in areas which need the most stability and softer in key comfort zones.
In addition to Choi, the Ecco Golf collection is endorsed by Tour stars Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Will Wilcox, Caroline Masson and many others.
