Chaco welcomed Josh Weichhand into the new role of product marketing associate. Weichhand comes to Chaco after three years with Urban Outfitters in Philadelphia where he managed marketing and content projects for the Anthropologie brand…
Tag: Supplier
SandS Worldwide Completes Acquisition
S&S Worldwide, a marketer of crafts, sporting goods, and supplies to schools, recreation departments and healthcare facilities, completed the acquisition of the assets of a confidential, internet-marketing company. The acquisition came from a release fro
The Outdoor Foundation, The Coleman Co. and SportsOneSource to Present on Camping Consumer
Armed with the results of some of the industry largest consumer surveys, leaders from the Outdoor Foundation, The Coleman Company, Inc. and The SportsOneSource Group will explore trends and behaviors of camping participants at the upcoming Outdoor Retaile
Secretary of the Interior Sally Jewell to Keynote OIA Industry Breakfast
U.S. Secretary of the Interior and former REI CEO Sally Jewell will deliver the keynote speech at the OIA Industry Breakfast presented by Outdoor Industry Association (OIA) and VF Outdoor & Action Sports Coalition. The event will take place from 7-9 am Ja
Mountainsmith Appoints Digital Marketing Manager
Mountainsmith, the maker of of backcountry equipment and recreational outdoor gear, named Jeremy Dodge as the company’s new digital marketing manager. Dodge, who has been with the company since 2012, brings…
Electric Appoints Global VP of Marketing
Electric announced that Zach Boon has joined the company as global vice president of marketing. He was most recently global brand director at Nike Sportswear…
Zumiez Lowers Guidance on Soft Holiday Sales
Zumiez Inc. announced that total net sales for the five-week period ended Jan. 4, 2014 increased 4.2 percent. Comparable store sales decreased 2.4 percent…
Uvex Sports Hires Burkley as US Sales and Marketing Director
Uvex Sports Inc. named Jeff Burkley as director of sales and marketing at its newly established US subsidiary…
Skullcandy Licenses Name for Laptops
Skullcandy, Inc. announced a strategic relationship with Toshiba Corporation. Under terms of the agreement, Toshiba will license the Skullcandy trademark for marketing and distribution of consumer laptops worldwide, excluding China, and Skullcandy will pr
National Fish and Wildlife Foundation CEO to Keynote OIA Awards Banquet
Outdoor Industry Association (OIA) confirmed that Jeff Trandahl, executive director and CEO of the National Fish and Wildlife Foundation (NFWF), will deliver the keynote address at its the 2014 Advocacy Leadership Awards banquet, which will take place in
J. C. Penney Reaffirms Q4 Outlook
JC Penney reported that it was “pleased with its performance for the holiday period, showing continued progress in its turnaround efforts,” with a good response in store and online. The retailer didn't provide any more specifics on December's sa
Redneck Outdoor Products Acquires Scent Master
Redneck Outdoors announces the acquisition of the ScentMaster box from ScentMaster, LLC….
KLOAK Partners with Southern Belle Outdoor
Genesis Pattern Technologies LLC announces its partnership with Southern Belle Outdoors Inc. to develop a new camouflage pattern for today’s women of the outdoors…
Diamondback Equips First Pro Cycling Team
Diamondback Bicycles, which traces its roots to BMX, has signed on to equip its first pro road-cycling team as part of its plan to build mindshare with serious road bikers and independent bicycle dealers…
Big Rock Sports Launches New Brand and Website
Big Rock Sports has unveiled the company's new brand identity along with an enhanced website…
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